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Bali News

$1.1 M Spent on Promotional Rescue Plan

Promotional Funds Spent to Speed Bali's Recovery.


Bali News:
Click Image to Enlarge

(12/16/2002)

Setyanto P. Santosa, the Chief of the Indonesian Culture and Tourism Promotion Body, revealed recently that Rp. 10 billion (approximately US$ 1.1 million) had been spent by the Government to help accelerate the recovery of Bali's tourism industry.

In an article carried in the December 10, 2002, edition of the Indonesian-language newspaper Bisnis Indonesia, Setyanto reported that the Rp. 10 billion had been used to pay for the establishment of a crisis center, for advertising campaigns carried on CNN and CNBC, and a promotional road show to traditional source markets in the Asia Pacific region.

The Government has prepared several 30-second television commercials for both the domestic and international markets as part of the current promotional campaign.


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