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Making Offers Too Good to Refuse

Singapore Can-Lah! Singapore Airline's Bold Launch of Recovery Fares Likely to Herald Cheap Flights to All Asian Destinations.


Bali News: Making Offers Too Good to Refuse
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(6/9/2003)

With an announcement from Singapore International Airlines (SIA) that they will launch a "Fabulous Offer" campaign featuring promotion rates to Singapore selling at 25% of the market fare starting June 9th, expectations in the travel industry are that most other Asian-Pacific air carriers will quickly follow suit in an effort to restore routes hard-hit by the prolonged Iraqi War and SARS Crisis.

While the SIA air offer will operate with a number of restrictions, including availability to only the first 15,000 bookings worldwide, the prices are certain to compel people to decide to travel. The special packages are being combined with special rates from hotels, ground operators and local tourism attractions in Singapore.

SIA is a leading carrier of international passengers into Bali, operating four wide-body flights daily on the two and one-quarter hour route between Singapore and Bali.

Welcome Back Singapore

Barely 20 hours after the World Health Organization (WHO) removed Singapore from its list of SARS-affected countries, that island's tourism players rallied together, in a swift and spontaneous showcase of industry solidarity, to pay tribute to the nation's outstanding containment efforts, its sustained vigilance, and to the resilience of the affected industries in these challenging times.

Singapore Was Back With a Vengeance

A convoy of six Harley-Davidsons kicked off the celebrations as Boat Quay, the city's iconic stretch of riverbank clubs, restaurants and bars, came alive with loud music, mardi gras characters, jugglers, magicians, stilt walkers and a 3000-strong crowd of revelers.

The thank-you celebrations were organized by Singapore Can-Lah!, a coalition of private-sector companies in the travel and tourism industry, launched barely six weeks ago in response to the outbreak.

"Singapore has done an exemplary job in its response to SARS and in the words of the WHO, 'it is a model for the world'," said Mr Jim Papineau, Project Director of Singapore Can-Lah!

Within the space of just two months Singapore arrival figures lost 20 years of growth momentum, causing the local travel industry and the government to unite in their efforts to re-launch their travel industry once the WHO "all clear" was sounded.

While Bali managed to escape the actual SARS epidemic without a single case being detected on the island, the fear of contracting the disease was no less devastating, with many island hotels running occupancies in the single digit and low teens.



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