After undergoing a massive rebuilding and renovation program the Patra Bali Resort & Villas was formally re-launched at a cocktail reception on Wednesday, September 10, 2003.
In its reincarnated version, the Patra Bali Resort & Villas represents one of Bali's most space-luxurious resorts with only 228 rooms and villas spread across its substantial 10.5 hectare site.
Obviously eager to compete with other villa operators in Bali who are recognized among the world's best, the 59 villas have been outfitted with the latest in elegant amenities. The villas also offer 24 hour butler service.
According to Tony Purbowo, the President Director of the Hotel's owning company, PT Patra Jasa, the "Patra Jasa" hotels have great business potential. All that is needed is a strategy to reposition the product's image and optimize the many component parts of the company in order that the brand can assume its fitting place a leader in the nation's hotel industry."
The Bali five-star property is projecting an occupancy rate of between 60-70% for 2004.
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