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Arrival Figures Show Impact of Travel Advisories

Bali By The Numbers: Major Source Markets for Bali Tourism Proving Slow to Recover.

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Detailed breakdowns of direct arrival figures by country of residency for January – August for 2001 through 2003 demonstrate the deep and lingering impact of negative travel advisories in the wake of the SARS panic and Iraqi conflict.

August 2003 arrival figures lagged 27.8% when compared to the same month's arrivals in 2002. Aggregate arrival figures for the first 8 months of 2003 are down 36.42% from the same period in the previous year. In practical terms, this represents a shortfall of over 348,000 tourists for the year.

If arrival figures do not appreciate remarkably over the last 4 months of the year, annual totals for 2003 will come in at levels equivalent to those achieved in 1996 and 1997, a retreat backwards of 7 years.

European Arrivals

European visitors, largely composed of long-staying and high per diem spending tourist visitors, are down 44.82% for the first 8 months of 2003. Worst affected markets are Italy (- 66.17%); United Kingdom (-52.90%); Germany (-39.17%); and Dutch (-26.19%).

The Americas

The Americas, comprised of all the countries found in both North and South America, are down 39.07% for the first 8 months of the year. The U.S.A. market, laboring under negative travel advisories for Indonesia, is down 40.51%.


The Asia-Pacific region lags 36.82% behind 2002 for the first 8 months of the year. Japanese arrivals are down by 53.79%, representing a 115,000 shortfall from just a year ago. Meanwhile Australia total are down 42% for the same period, totaling 79,479 for January – August 2003 as compared to 166,052 for the same period just a year before. Drops in Taiwanese travelers were less severe, however, down only 14.05%, allowing that market to supplant both Japan's and Australia's supremacy in producing visitors to Bali.

ASEAN Arrivals – A Bright Note

ASEAN was the only market segment showing improvement, up 25.62% for the first 8 months of the year. Malaysia and Singapore were the star performers, showing a 51.16% and 52.16% improvements, respectively.

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