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Dynasty Resorts Brand Launched

'Dynasty Resort' To Be Sub Brand of Prime Plaza Hotel & Resorts.


(4/12/2004)

Dynasty Resorts Brand LaunchedBali's 312-room Bali Dynasty Resort has formally announced its cooperate link-up with Prime Plaza Hotel and Resorts with its re-branding under the Dynasty Resorts brand. The Dynasty brand will operate alongside the existing Plaza Hotels brand, which currently operates properties in Surabaya, Kota Bukit Indah, Yogyakarta and Bali. These hotels were formerly operated under the Radisson Hotel brand in Indonesia.

Commenting on the adoption of a new logo and re-branding, Mr. Robert Kelsall, General Manager of the Bali Dynasty Resort commented, "it is perfect timing for us to join as it coincides with the completion of our multi-million dollar renovations and assists to promote our new upgraded image."

He added, "We are changing our logo to that of our new brand and image, however, our name, friendliness of the staff and the reasons that we are a very successful resort will remain the same."

In adopting the Dynasty Resorts standard the popular South Kuta hotel will differentiate itself from its sister Plaza Hotels by virtue of its location in a prime resort area and its operational focus on the domestic and international leisure markets. Conversely, Plaza Hotels has built their strength on domestic corporate and meeting market.

Mr Franz Bonang, President Director of the Prime Plaza Hotels and Resorts Group said, "It is a pleasure to welcome Bali Dynasty Resort to our group. We are looking forward to expanding the Dynasty brand and taking advantage of the already renowned Dynasty reputation."

The group has a Jakarta Sales Office and new projects include the opening of the Balikapapan Plaza Hotel in July 2005 and future projects in Bali, Bandung and Batam.

Bali Dynasty Resort is a four-star property located in Tuban, South Kuta close to Bali's airport, shopping, restaurants and Kuta's nightlife. It has 312 rooms and suites, 5 bars and restaurants, 3 swimming pools, Spa Villa and conference facilities.



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