Number Crunchers, start your engines!
Detailed breakdowns of direct foreign arrivals via Bali's Ngurah Rai Airport for the first four months of 2004 are providing an increasingly clearer picture of where Bali's tourism fortunes are headed.
Overall, A Stellar Performance
Climbing out of the depths of despair that characterized arrivals in the first four months of 2003 following the Bali bombing and leading up to the Iraqi invasion, arrival figures for January-April 2004 improved 57.02%. When, however, compared to the same period in 2001 this year's figure continue to lag by -9.54%.
Asia Pacific - Largely Recovered
Asia-Pacific visitors are returning to Bali in droves, improving 82.15% in the first four months of 2004 from the same period a year earlier. Among the key performers in the region only Japan revealed some hesitancy towards recovery - up 59.82% for January-April but still 19.4% below 2001 totals.
On the other side of the coin, both Taiwan and Australia are logging major strides forward, suggesting those two markets may well and truly be off the "critical patient list." Taiwanese travelers increased 40.57% in the January-April 2004 period with totals virtually equal to the numbers produced in 2001. Meanwhile, Australian arrivals jumped a staggering 158.18% as travelers from Down Under shook off the after effects of the Bali Bombing in totals that even managed to exceed 2001 totals for the same period by 5%.
ASEAN – Slow and Steady
ASEAN direct arrivals improved 20.82% in the first four months of this year, recording a 94% overall increase in visitors between 2004 and 2001. Malaysian was the star performer in ASEAN, up 40.29% with 13,786 visitors in the first four months of 2004. Singapore's figure dropped 11.08%, down to 11,955 – possibly reflecting the lack of special price offers from that market present in 2003 as part of Singapore Airline's rescue package for Bali.
The America's – Better, But Far From Good
Direct arrivals from The Americas jumped 50.41 % for January-April 2004 from just a year earlier. U.S. citizen arrivals improved 68.26% for the period - totaling 15.049 tourists, a figure still 41.9% behind 2001 when 25,917 yanks visited Bali between January and April.
Europe – A Slower Path to Recovery
As a whole, European arrivals improved, but only by 25.36% in the first four months of 2004, totaling 89.916 visitors. Compared, however, to the same period in 2001 (136,173 visitors) European arrivals are lagging by -33.97%.
Despite negative travel advisories the U.K. travelers were up 32.87% year to date but were down 20,000 visitors as compared to the first four months of 2001.
German travelers improved 26.05% but still not enough to make up for the 23.56% shortfall from the same period in 2001.
Finally, the Dutch decreased 1.05% for January-April 2004 as compared to a year before, down 26.47% from the 12,841 who visited in the same period in 2001.
balidiscovery.com has created a detailed breakdown of arrivals for the period January - April 2001 through 2004 - which can be downloaded without charge at the end of this report.
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