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Tourism Seeks an Additional US$ 8 M for Promotion

Additional Funds Needed to Launch International TV Advertising Campaign.


Bali News: Tourism Seeks an Additional US$ 8 M for Promotion
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(5/24/2004)

The Ministry of Culture and Tourism is reportedly preparing a supplemental budgetary request for the current year equal to US$ 8 million.

Speaking at a tourism fair in Jakarta on May 20, 2004, and quoted in the Indonesian-language Bisnis Indonesia, Udin Saefudin, Deputy Chief of Marketing for the Ministry of Culture and Tourism, told the press that the current promotional fund of Rp. 90 billion (approximately US$ 10 million) is inadequate to undertake international tourism promotion and a successful launching of his department's new "Indonesia Ė Ultimate in Diversity" campaign. He indicated that discussions were underway with CNN, BBC and CNBC for media an advertising campaign on those international television channels.

Mr. Saefudin expressed some optimism that the supplementary budget allocation from the Government would be approved and the fund available in August.

The Ministry is targeting that 20% of all revenues collected under the recently introduced visa on arrival scheme be earmarked for tourism promotion projects.


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