Overall arrivals for the month of November 2004 tallied in at 1,332,784 – a record year-to-date performance, narrowly beating by 1.5% the previous high for the first 11 months of the year set in 2000. balidiscovery.com provides a pdf file for complimentary download presenting a breakdown by country of residency for all Bali's direct foreign arrivals for January-November 2001-2004.
The short to medium-haul Asia Pacific region remained Bali's main source of visitors. The region improved 60.88% year-to-date, demonstrating rapid recovery. Compared to the a more normal business period, such as 2001, Asia Pacific arrivals were still up a significant 19.5%.
Concerns persist, however, that the sudden emergence of the Asia Pacific market for Bali heralds a decline in quality of tourists - as measured in terms of average spend and length of stay on the island. Another area of concern posed by this development is the potential over-dominance of only 4 source markets for Bali, fueling fears of an under-diversified market mix. Making this case is the fact that through the end of November 2004, visitors from Japan, South Korea, Taiwan and Australia constituted 59.5% of all Bali arrivals.
Dramatic growth in arrival numbers from Malaysia and Singapore led the 31.79% year-to-date improvement in ASEAN arrivals. The appearance on the scene of budget carriers from Kuala Lumpur and Singapore suggest that this trend will strengthen further over time.
Cause for cautious optimism can be found in the 33.12% improvement in arrivals from the Americas for January-November 2004. Yet, U.S. arrivals have still not managed to regain their lost splendor of just 5 years ago, down almost 30% from the then record high performance by Yankee travelers to Bali.
European travels bounced back 27.46% year-to-date through November 2004, but continue to lag nearly 20% behind better times in 2001.
The Changing Market Mix
A comparison of the market mix of nationalities visiting Bali between January-November 2001 and 2004 shows:
• The Asia Pacific share has become 64.2% of all Bali travelers, up from 56.5% in 2001.
• ASEAN's share of the market has more than doubled from 2001 – 2004, now representing 8.2% of all visitors.
• Visitors from the America's now represent only 5% of all visitors to Bali, down from 7.3% in 2001.
• European visitors have shrunk to 21.9% of Bali's visitors for the subject period, reporting a 28.3% market share just three years before.
Preliminary figures show 2004 year end totals for Bali foreign arrivals set a new record at 1.457 million.
Detailed statistics breakdowns on arival numbers coming soon on balidiscovery.com and in future installments of "Bali by the Numbers."
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