As a follow-up to the First World Conference on Tourism Communication (TOURCOM), the World Tourism Organization (WTO) is hosting a regional version of the event for the Asia-Pacific on May 20-21, 2005, at the Bali International Convention Center (BICC).
Hosted by the WTO in cooperation with Indonesia's Ministry of Culture and Tourism, the Bali conference is an outgrowth from the Phuket Action Plan for post-tsunami recovery. Area tourism leaders expected to attend the event will focus on crisis communications and the role of the media in tourism, the mechanics of promotional campaigns, destination branding and the elements of responsible tourism communication.
Organized into workshops and panels, the two day event will focus on three main topic areas:
• The Tourcom Dialogue - A series of presentations and discussions on tourism communications among representatives of the public, private sectors and the media.
• Risk & Crisis Communication Forum - A Forum to evaluate risks and crisis communication practices, techniques and models.
• Tourism Enriches: Becoming the World's Most Important Tourism Region - A panel dealing with the issues of destination image, the future of international tourism communication, and air transport,
Organizers are expected from more than 300 participants from across the region to discuss communications in a post-tsunami world.
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