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Shifting Markets, Shifting Fortunes

Bali by the Numbers: A Five Year Comparison of What's Happened to Bali's Major Inbound Markets.


As a follow on to our coverage [ Bali by the Numbers: June is Bustin' Out All Over] here's a closer look at what's happened in some of the major source markets for Bali tourism between 2001 through 2005.

Bali's Top Four Markets

Just 5 years ago, in 2001, the four leading inbound markets to Bali were, in order of importance - Japan, Australia, Taiwan and the United Kingdom. Five years on, 2005 is shaping up to become a record breaking year for foreign arrivals with Bali's top four source markets having shifted with Japan, Australia, Taiwan and South Korea now in the top four slots. South Korea managed to creep into 4th place in 2005, moving up from a distant 9th place in 2001. While the U.K. has slipped from being the 4th largest producer of visitors for Bali in 2001 to 7th place in 2005.

Taiwan's prominence in the makeup of Bali's arrival appears to be under serious threat, slipping and likely to soon fall from its "top four ranking," with this market down 35.28% from the first six months in 2004.

Meanwhile, both Australia and Japan are setting new heights in Bali arrivals. Japan arrivals were up 17.5% for the first six months of 2005 as compared to the same period one year before and 3.93% ahead of the record-setting performance for the first six months of 2001. Australian arrivals – ignoring boycott calls and travel warnings – increased 9.3% for the first six months of 2005; up 11.59% from the previous record set for January-June 2001.

Markets to Keep an Eye On

• Aided by discount air fares, Malaysia and Singapore are visiting Bali in record numbers. Reviewing the first six months of 2005 as compared to the same period 5 years before in 2001, Malaysian arrivals have increased 316.53% while Singapore arrivals we up 110.58%.

• The Americas, while continuing to improve on a year to year, have still to regain their past glory, down 25.84% in the first six months of 2005 as compared to the same period in 2001.

• European arrivals – all up significantly from one year ago - are still lagging behind "better times" in 2001. Figures for the first half of 2005 when compared to the first half of 2001 show a game of "catch up" still being played by the U.K.(-36.71%), Germany (-12.62%), The Netherlands (-5.97%), and France (-8.81%).

• Russian travelers to Bali are up 70.8% from five years ago, a number likely to improve with easier visa procedures for Russian visitors coming on line in August 2005.

• Also, look for Mainland Chinese visitors to improve dramatically with the introduction of visas-on-arrival starting from August 1, 2005.

• Similarly, India arrivals – long seen as a sleeping market to Bali – should burgeon from August 1, 2005, when visas-on-arrival are scheduled to be introduced for Indian visitors.

© Bali Discovery Tours. Articles may be quoted and reproduced if attributed to


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