Speaking before a press conference held for visiting members of New Zealand's travel industry in Bali on Monday, October 10, 2005, Bali's Chief of Provincial Tourism, Gede Nurjaya declared that "security" was now the central issue affecting the recovery of the tourism industry on the island.
The Road to Recovery
According to Nurjaya, while cancellations in the days immediately following the bombing attack were largely unavoidable, the impact and the length of the downturn in business could be lessened if the government, the tourism industry and the people of Bali were prepared to cooperate and take definitive steps together. Nurjaya warned, "security systems must become the central priority for all parties."
Quoted in the Indonesian-language Bisnis Bali, Nurjaya, who is Bali's top-ranking tourism officials, said Bali's main tourism producing countries are asking his office regarding the standardization of security measures on the island for hotels and restaurants.
Nurjaya went on to explain how major changes are now underway in Bali to secure the safety of visitors, including the introduction of community policing programs and the installation of CCTV surveillance systems.
Spreading the Word
Nurjaya also underlined the need for widespread publicity regarding the steps being taken to improve Bali security via the world's media, saying, "without good publicity the world will not be aware of what we (Bali) has done (for security)."
Speaking of the need for a coordinated approach to publicity, Nurjaya added, "we need factual information on a continuous basis emanating from a single source. We (also) need ongoing promotion supported by professional public relations."
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