Recognizing a friend in need, a number of Malaysian companies and the media have taken concrete steps to demonstrate their solidarity with the people of Bali following the heinous bombing attack of October 1, 2005.
Don't Turn Your Back on Bali
The New Straits Times Press Berhad and its group of newspapers, together with Malaysia's leading television channels TV3 and 8TV have launched a huge campaign reminding Malaysians to "Don't turn Your Back on Bali." The campaign, officially launched on October 12, 2005, includes a series of public service advertisements offering prizes to viewers who send SMS messages telling why they won't turn their backs on Bali. 1,000 lucky winners will each win a return trip to Bali, courtesy of AirAsia.
AirAsia to the Rescue
In addition and separate to the 1,000 seats for TV viewers in Malaysia, the Kuala-Lumpur based low-fare airline AirAsia announced that they would give away 5,000 seats to people booking through the airlines website. The booking period for the free tickets was from 10-14 October, 2005, for travel between October 17 and December 31, 2005.
In commenting on the "Don't Turn Your Back on Bali Campaign," AirAsia's CEO, Datuk Tony Fernandes said: "Bali has been good to AirAsia, and now it is time to repay our friends in their time of need. . . The quick time in which Malaysians have rallied behind our Indonesian friends shows the commitment between our two great countries. We in AirAsia have always believed in the spirit of ASEAN, and today in our small way we show that the ASEAN spirit is alive."
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