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American and European Markets More Resilient?

Bali by the Numbers: Another Look at October 2005 Arrivals Suggest that American and European Travelers May be Made of Tougher Stuff.


Bali News: American and European Markets More Resilient?
Click Image to Enlarge

(11/28/2005)

As recently reported on balidiscovery.com [On the Mend of More Pain Ahead?], following the terrorist attack of October 1st foreign tourist arrivals to Bali plummeted 36,83% in October as compared to the same month one year before.

A major-market-areas by major-market-area look at arrivals for January – October 2000-2005 suggests that long-haul European and American markets (both North and South American countries) declined substantially less than the short-haul markets of Austral-Asia.

While ASEAN and Asian-Pacific markets declined by nearly 50%, the America's drop was a more modest 22.26%. Perhaps ever more remarkable, in the month immediately following the bombing attack, the European market dipped only 9.64% with the Dutch, French and Swiss markets actually managing to post improvements in arrivals as compared to October one year before.

The data and accompany graphics presented on balidiscovery.com show monthly arrival patterns by major market area for January-October over the six year period 2000-2005.

As reported previously on balidiscovery.com:



ASIA – PACIFIC - Overall, the Asian Pacific market declined 46.11% in October 2005 (44,569) as compared to the same month in 2004 (82,703). Leading the exodus out of town from the Asia-Pacific were the Australian who declined 50.19%, followed closely by the Japanese down 48.26%. Meanwhile, the South Korean market dropped 46.75% while the Taiwanese sank 37.40%.



ASEAN - Similarly, the ASEAN market plummeted 51.98% for October 2005 (4,618) as compared to October 2004 (9,617). Malaysians dropped 56.91% month on month from one year before while the Singaporeans declined 42.63%.



THE AMERICAS - The America’s only declined 22.26% in October 2005 (4,503) as compared to October 2004 (4,530). Within that grouping of all foreign arrivals from North and South America the U.S.A. for October 2005 declined only 15.97% month on month.



EUROPE - Showing even more courage in the face of adversity was the European market which declined only 9.64% overall in October 2005 (26,994) as compared to October 2004 (29.875). In fact, three major European markets even managed to post month-on-month increases in October 2005 despite the distraction of the October 1st bombing. The Netherlands posted an improvement of 34.81% in October 2005 against one year before with Switzerland up 9.01% and France improving 5.74%. Declines in arrivals ex Europe were less dramatic than from Asia: Italy’s October arrivals declined 26.90%; Germany dipped 19.99%; and the U.K. dropped only 14.41%.

All Eyes on November

November's foreign tourist arrivals performance is critically important to Bali and will indicate if the current slump will deepen further or begin a slow climb towards recovery. November's results will also show if the Americas and Europe's travelers are indeed more resillient or if the true impact of the October 1st bombing was only more delayed in the long-haul markets to Bali.


© Bali Discovery Tours. Articles may be quoted and reproduced if attributed to http://www.balidiscovery.com.


 
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