Bali Discovery Tours: Homepage
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Home Bali Contact Bali Practicalities Bali News Bali Services Bali Transportation Bali Sports Bali Excursions Bali Villas Bali Hotels
Home · News · Ineffective Overseas Tourism Promotion?
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Bali Hotels
Bali Villas
Special Deals!
Packages
MICE Handling
Bali Excursions
Culinary - Dining
Guided Tour
Bali Spas
Bali Sports
Diving
Golf
Bali Transportation
Car Rental - Selft Drive
Private Jet Charter
Bali News
Bali Services
Bali Practicalities
Bali Contact
Bali Career
Home
 
Bali Update
Subscribe to our free weekly newsletter!
 
PATA header
PATA Gold Award 2007
Bali Update
PATA Gold Award Winner 2007
 
Bali Contact
Bali Discovery Tours
Komplek Pertokoan
Sanur Raya No. 27
Jl. By Pass Ngurah Rai,
Sanur, Bali, Indonesia

Tel:
++62 361 286 283

Fax:
++62 361 286 284

U.S.A. Fax:(toll free)
1-800-506-8633

U.K. Fax:
++44-20-7000-1235

Australian Fax:
++61-2-94750419

24h:
++62 812 3819724

Bali Discovery

SITE PATA ASITA
Bali News

Ineffective Overseas Tourism Promotion?

Local Tourism Experts Suggest Strategic Planning Missing in Bali Government's Tourism Recovery Plan.


Bali News:
Click Image to Enlarge

(12/12/2005)

According to a report carried in the Indonesian-language Bali Post, several leading tourism experts are questioning the effectiveness of overseas promotion currently carried out by the provincial government, suggesting that the current approach to recovery lacks strategic thinking. Citing recent overseas tourism recovery trips to Vietnam and Japan as examples of a lack of strategic planning, critics are calling for the government to develop keener crisis management skills for the future.

According to Yos WK Amerta, the Chairman of the Association of Water Sports Operators (Gahawisri), Bali tourism is at a critical juncture. Amerta suggests that those who downplayed the negative effects of Bali's most recent bombing as being lest severe than the aftermath of the 2002 attacks are guilty of self-delusion. He claims that cancellations continue to escalate, tourism arrivals continue to decline, and a number of companies have closed or on the verge of doing so.

Underlining that while he does not wish to trivialize the contributions made by the government of Bali to date, Amerta feels that what has been done thus far is far from adequate. While the visit to Japan by the Governor of Bali and a group of tourism leaders in the weeks after the October 1st bombing to explain security measure being put into place was a positive step, Amerta questions why similar trips to other key markets, such as Australia, have not been undertaken. "With all due respect," he said, "this (approach to recovery) can leave the impression of discrimination in how we promote Bali."

Similarly, Amerta expressed shock that the Government has chosen Vietnam as a target for exhibitions and overseas promotions in the period following the terrorist attack. While such promotion is necessary, he suggests that a scale of priorities in choosing markets for overseas promotion is necessary, especially when funds for such activities are severely limited.

Echoing Amerta's sentiments were comments made by Ida Bagus Lolec, the Managing Director of Pacific World Nusantara, a leading destination management company in Bali. Calling for more thorough preparations in connection with overseas promotional program, the veteran travel professional says that a successful overseas promotion is dependent on 90% preparation and planning, and only 10% on the actual execution of the activity. Elaborating on his comments, Lolec explained that preparation includes deciding who will participate in an overseas promotional trip, what materials will be presented, and who will be targeted in the promotion. Lolec questioned whether the government's current helter-skelter program of overseas promotional trips have been preceded by preparations that are thorough and professional?

Based on his shared experience with others in the travel industry, Lolec insists that overseas promotions have to be linked to specific, achievable targets, adding that promotional activities undertaken abroad must be productive with less emphasis placed on ceremonial programs. Wishing to blame no one in connection with the conduct of current promotional trips, Lolec warned "it is better to meet with only two or three key individuals than to gather together with a hundred people of no consequence and little influence."


© Bali Discovery Tours. Articles may be quoted and reproduced if attributed to http://www.balidiscovery.com.

   

 
 
Bali News by Bali Update
Subscribe to the Bali Update
Receive the latest news from Bali by email!



Our [Privacy Statement] explains how we handle the data you are providing.

 
Bali News by Bali Update
Explore the Archive of the Bali Update
Find related articles in our news archive!




or try to use Google Search :

Home · Bali Hotels · Bali Villas · Bali Excursions · Bali Sports · Bali News · Site Map · RSS

Bali News: More News
A Sinking Feeling
PT Pelni Doubles the Maximum Passenger Limits on its Passenger Ships Over the Year End Holiday Period
(12/13/2014)
What a Difference a Day Makes
Provincial Workers in Bali Government Granted Only a One-Day Holiday at Galungan
(12/13/2014)
When is Enough, Enough?
While Government Targets 20 Million Foreign Tourists by 2019, Concerns Expressed Regarding Carrying Capacity of Indonesia’s Tourism Infrastructure
(12/13/2014)
Tax and Service Included
Requirement to Include Airport Service Charge in Price of Airline Tickets Postponed until March 1, 2015
(12/13/2014)
From the Past, into the Present, for the Future
An exhibition of Batik by Museum Kain at the Ganesha Gallery in Bali from December 25, 2014 – January 2, 2015
(12/13/2014)
What's Cooking for Christmas?
Bali Culinary Professionals Christmas Party on Saturday, December 20, 2014
(12/13/2014)
90% Arrivals from Domestic & Regional Sourcess
Bali by the Numbers: While November Foreign Tourist Arrival Dip, Bali Likely to End 2014 with 3.7 million Foreign Visitors
(12/13/2014)
Sounds of the Season
Bali Community Choir in Concert of Christmas Music on Friday, December 19, 2014
(12/13/2014)
Lavishing on our Lavatories
Governor Identifies Clean Toilets at Government Offices as Fundamental to Good Public Service
(12/13/2014)
Benoa Bay: Ankle Deep in Troubles
Increasing Shallowness of Benoa Bay Underlines Need to Revitalize the Area’s Natural Environment
(12/13/2014)
The Wretched Refuse of Your Teeming Shores
Mountains of Trash Wash Ashore in Kuta in Seasonal Blight on Bali’s Shores
(12/13/2014)
The Law School of Big Locks
Balinese Law Student Sentenced to 9-Year Prison for Marijuana Possession
(12/13/2014)
All [News]!