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Q4 Punishing on Bali's Top 4 Markets

Bali by the Numbers: Examines Post Bombing Effect on Bali's Top 4 Producing Markets.


As reported on, total foreign direct arrivals for 2005 came in 1,386,499 foreign visitors, declining -4.92% from the record-breaking performance of 2004 when 1.46 million foreign visitors came to the Island. Of more immediate concern to local tourism players, however, is the -39.71% drop in foreign visitors during the last quarter (Oct.-Dec.) of 2005 following the October 1, 2005 terrorist bombing in Bali.

Bali's Top 4 Markets

Visitors from just four markets – Japan, Australia, Taiwan and South Korea continued to dominate Bali's arrivals constituting a 55.21% market share of all arrivals in 2005.

A closer look at the effects of the October 1, 2005 bombing on arrivals from Bali's top four producing markets showed:

• JAPAN - Japan arrivals for 2005 totaled 310,139, a decline of -4.98% from Japanese arrivals in 2004. Underlining the absolute need for Bali to quickly recover its Japanese market is the fact that Japanese arrivals compared fourth quarter-to-fourth quarter (October-December) for 2005 and 2004 saw a -52.11% drop in Japanese visitors.

• AUSTRALIA - Bali's second largest inbound market of Australia drooped 6.92% in 2005 as compared to the previous year, totaling 249,001 for the year just ended. Similar to Japan, however, Australian visitors were down a whopping -52.91% for the Q4 of 2005.

TAIWAN - The 3rd largest inbound market for Bali continued a downward slide that had commenced even before the October 1, 2005 bombing producing -30.19% fewer tourists in 2005 versus 2004. Also affected by the bombing, Taiwanese visitors dropped -50.95% in Q4 in 2005.

• SOUTH KOREA - South Korean total arrivals in 2005 slid southward -2.65% in 2005 for the year, but a more significant -56.09% for Q4 in 2005.

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