Bali Discovery Tours: Homepage
Bali Hotels, Bali Villas and Bali News from
Home Bali Contact Bali Practicalities Bali News Bali Services Bali Transportation Bali Sports Bali Excursions Bali Villas Bali Hotels
Home · News · The Changing Demographics of Bali's Visitors
Bali Hotels, Bali Villas and Bali News from
Bali Hotels
Bali Villas
Special Deals!
MICE Handling
Bali Excursions
Culinary - Dining
Guided Tour
Bali Spas
Bali Sports
Bali Transportation
Car Rental - Selft Drive
Private Jet Charter
Bali News
Bali Services
Bali Practicalities
Bali Contact
Bali Career
Bali Update
Subscribe to our free weekly newsletter!
PATA header
PATA Gold Award 2007
Bali Update
PATA Gold Award Winner 2007
Bali Contact
Bali Discovery Tours
Komplek Pertokoan
Sanur Raya No. 27
Jl. By Pass Ngurah Rai,
Sanur, Bali, Indonesia

++62 361 286 283

++62 361 286 284

U.S.A. Fax:(toll free)

U.K. Fax:

Australian Fax:

++62 812 3819724

Bali Discovery

Bali News

The Changing Demographics of Bali's Visitors

Bali by the Numbers: Udayana University Survey Shows Trends in Tourism Info and Accommodation Sources.


A tourism survey undertaken in November 2005 by the Center for the Study of Culture and Tourism Ė Udayana University provides fresh insight into the changing demographic make up of Bali's foreign visitors.

The study, led by a team under the direction of Professor I Made Suradnya, undertook 500 interviews conducted among departing passengers at Bali's Ngurah Rai Airport. thanks Professor Suradnya for the opportunity to present two graphs from his larger presentation made before a group of leading tourism players in Bali last week.

Sources of Information

As shown on the accompanying graph, the Udayana University study underlined the importance of "word of mouth" in the marketing of Bali's tourism products with 48% of the respondents saying they had obtained their information regarding Bali from friends and families. Also worthy of note, 32% of the respondents indicated that they had used the Internet to help organize their Bali trip.

Accommodation Choices in Bali

Also somewhat unexpected from the latest survey's results was the finding that 22% of those interviewed chose to stay in private villa accommodation in Bali. 64% of those interviewed said they stayed in luxurious or medium-class hotels. These findings suggest a course of future study exploring the impact of the boom in villa-style accommodation in Bali on the spending habits of local visitors and local tax revenues.

Not presented graphically on was another finding from the tourism survey that further underlined the importance of "word of mouth" advertising and the need to look after those visitors who continue to visit the island. Respondents when asked about their plans to make a return visit to the island saw 59% responding they were almost certain to return; 34% said they were likely to return; and the remaining 7% were either uncertain or unlikely to make another visit. These very high return visitors indications are all the more remarkable in view that the question was posed to Bali visitors in the month immediately following Bali's latest terrorist attack.

© Bali Discovery Tours. Articles may be quoted and reproduced if attributed to


Bali News by Bali Update
Subscribe to the Bali Update
Receive the latest news from Bali by email!

Our [Privacy Statement] explains how we handle the data you are providing.

Bali News by Bali Update
Explore the Archive of the Bali Update
Find related articles in our news archive!

or try to use Google Search :

Home · Bali Hotels · Bali Villas · Bali Excursions · Bali Sports · Bali News · Site Map · RSS

Bali News: More News
Infrastructure First: Seaports and Airport
Transportation Minister Says Baliís Airports, Seaports, and Passenger Terminals Must be Enhanced to Support Growing Passenger Numbers
Another Renovation for Baliís Airport?
Minister of Transportation Wants Carrying Capacity of Baliís Airport Increased to 35 Million Passengers per Year
Move Underway to Trump Chinese Tourists?
DPR-RI Vice Chairman Seeks Repeal of Wide-Ranging Visa Free Status for Indonesian Visitors
Departure, No Return
Garuda Accused of Incorrect Procedures in Death of Passenger Flying from Jakarta to Melbourne
Infrastructure First!
New Hotel Projects Set for Nusa Penida in Dire Need of Water and Electricity Support
Bali Welcomes 3 Millionth Visitor
Bali by the Numbers: BPS Says 43.3% More Foreign Visitors to Bali in August 2016, Passing the Year-to-Date Mark of 3 Million
In Need of a Designated Driver
European Couple Die in Motorcycle Mishap After a Night of Partying on Pererenan Beach in Bali
Bad Smells from the Kitchens?
Drainage Ditch at Bali Airport Filled with Foul-Smelling Pollutants Suspected to Come for Airline Catering Building
Cherishing the Children
St. Regis Resort Bali and Laguna Resort & Spa Raises More than $20,000 for UNICEF at Lavish Beachside Moonlight Dinner
Itís a Bali Holiday
Official National Holidays and Shared Holidays in Indonesia for 2017
Me and My Guitar
West Bali Police Send Home 18 Punkers on a Personal Sojourn in Bali
Passport to a Clean Bureaucracy
Indonesian Immigration Service Joins the Anti-Corruption Campaign
All [News]!