Perth Launch for 'Bali Endless Summer' Campaign

(1/29/2006)

A large contingent of Bali travel industry professionals are busy packing their bags in preparation for a trip to Perth, Western Australia, to deliver a promise of "Endless Summer" to their near neighbors – only a short three hour flight away from Bali.

19 Bali travel operators representing 16 Bali hotels and 3 tourist attractions will be in attendance at the "Bali Endless Summer" pavilion at the Perth Holiday and Travel Expo to be held at the Fremantle Ferry Terminal February 10-12, 2006. Working to restore Bali to its top position as Australia's most preferred overseas holiday destination, the Bali delegation will be promoting specially priced holiday packages from Perth to Bali from a pavilion where visitors will have the opportunity to win holidays in Bali, experience a Balinese massage, watch Balinese dance, get a temporary tattoo, view entertaining video presentations, and see a top chef from Bali demonstrate his skills.

Bagus Sudibya, Chairman of the Bali Tourism Board, who will be on hand in Perth to help launch the "Bali Endless Summer" campaign, believes "now is the time" for Bali to re-emerge on the Australian travel market. According to Mr. Sudibya, "millions of dollars have been spent by Bali hotels, restaurants and attraction to upgrade security for visitors to the island which is being rewarded by the recent increase in bookings for Bali for January and beyond reported by Western Australian travel wholesalers."

While the Perth Holiday and Travel Expo is open to the general public an "agent only" event as well and press conferences are planned during the 3-day visit by Bali's tourism leaders. The press conference will allow Mr. Gede Nurjaya, the Director of the Bali Tourism Authority and Mr. Sudibya to provide a detailed update on developments in Bali.