Close
Bali Discovery Tours: Homepage
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Home Bali Contact Bali Practicalities Bali News Bali Services Bali Transportation Bali Sports Bali Excursions Bali Villas Bali Hotels
Home · News · Editorial: Thin Pickin's at TIME 2001
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Bali Hotels
Bali Villas
Special Deals!
Packages
MICE Handling
Bali Excursions
Culinary - Dining
Guided Tour
Bali Spas
Bali Sports
Diving
Golf
Bali Transportation
Car Rental - Selft Drive
Private Jet Charter
Bali News
Bali Services
Bali Practicalities
Bali Contact
Bali Career
Home
 
Bali Update
Subscribe to our free weekly newsletter!
 
PATA header
PATA Gold Award 2007
Bali Update
PATA Gold Award Winner 2007
 
Bali Contact
Bali Discovery Tours
Komplek Pertokoan
Sanur Raya No. 27
Jl. By Pass Ngurah Rai,
Sanur, Bali, Indonesia

Tel:
++62 361 286 283

Fax:
++62 361 286 284

U.S.A. Fax:(toll free)
1-800-506-8633

U.K. Fax:
++44-20-7000-1235

Australian Fax:
++61-2-94750419

24h:
++62 812 3819724

Bali Discovery

SITE PATA ASITA
Bali News

Editorial: Thin Pickin's at TIME 2001

Buyer's response at TIME 2001 Travel Show in Jakarta Disappoints. Organizers Blame ATF, But the Problem May be Much Closer to Home.


Bali News: Editorial: Thin Pickin's at TIME 2001
Click Image to Enlarge

(9/10/2001)

Organizers of the Pasar Wisata 2001 (TIME) scheduled to get underway in Jakarta September 11-15, have reported a disappointing response from International Buyers. A total of only 100 buyers from 20 countries have registered for this year's event - a total 20% less than last year's event.

In explaining the poor response, the Jakarta organizers, quoted in Bisnis Indonesia (6/9/01), are blaming the ASEAN Tourism Forum 2002 scheduled for Jogjakarta in January of next year, saying many buyers have opted to attend that travel exhibition instead of Jakarta's event scheduled for this year.

Whatever the arguments and whatever face is put on it, the simple fact remains that TIME 2001 has failed to attract the volume and quality of buyers that are the single barometer of such an event's success. In fact, the 100 buyers claimed by the organizers come from much fewer than 100 buying companies with two and sometimes more buyers from a single company being counted as separate buyers and at least one of the "buyers" listed in the pre-show information, in fact, an Indonesian "seller" listing their inbound services under their company description.

Perhaps ATF's date proximity played a role in the poor turnout. However, a half-hearted, unprofessional approach to buyer recruitment and enquiry handling most certainly also contributed to the lackluster showing of buyers at this week's event. A website for the event that should have been up and running a year ago only appeared 2 months before the event; problems in securing confirmation of discounted air from international carriers; fees charged for buyer's participation in the Mart; and poor handling of buyer enquiries - all meant that TIME 2001 became something less than it might have been. To cite just one case that seems to exemplify the prevailing lack of good organizational back-up for the Mart, 5 major Event Organizers from Europe originally recruited for TIME 2001 will spend the period designated for the show in Bali, claiming the lack of a response from the Jakarta organizers caused them to decide to bypass the travel exhibition completely.

There is no doubt that the easiest human pastime is criticism. It requires little talent and less energy than actually trying to contribute something concrete to overcome a problem. And it is also, admittedly, somewhat unfair to criticize the Jakarta organizers who have tried to stitch the TIME 2001 event together with no financial support from the Government and operating during past troubled months of political uncertainty. Nonetheless, in the real world of international tourism marketing, excuses are about as useful as they are interesting.

On the heels of the lackluster performance of the recent Bali Travel Mart and this week's forecasted middling performance of TIME 2001, Indonesian travel markets would do well to remember the rule of the 5 P's: namely, Perfect Planning Prevents Poor Performance.

When it comes to competitive travel marketing, in a region of the world characterized by well-funded and professionally organized promotional programs, the national tendency of being satisfied with getting an "A" for effort is proving about as exciting as kissing your own sister.


© Bali Discovery Tours. Articles may be quoted and reproduced if attributed to http://www.balidiscovery.com.


 
Bali News by Bali Update
Subscribe to the Bali Update
Receive the latest news from Bali by email!



Our [Privacy Statement] explains how we handle the data you are providing.

 
Bali News by Bali Update
Explore the Archive of the Bali Update
Find related articles in our news archive!




or try to use Google Search :

Home · Bali Hotels · Bali Villas · Bali Excursions · Bali Sports · Bali News · Site Map · RSS

Bali News: More News
And the Winner Is . . . .
Joko Widodo and Jusuf Kalla Declared Winners of Presidential and Vice-Presidential Race. Prabowo Subianto Takes Legal Steps to Challenge Election Results.
(7/25/2014)
If this is Tuesday, it Must be Bali!
Design Expert Explores Ways to Enforce Rules Mandating Balinese Style Architecture and Finishes in all Building Projects
(7/25/2014)
Endless Summer
Australian Man Found Dead in Kuta Hotel Room
(7/25/2014)
Red Glare on Baliís East Coast
Fire Destroys One Villa at Amankila
(7/25/2014)
When High Season Becomes Shoulder Season
Hotels and Villas in Bali Claim Occupancies for July-August 2014 are Down by as much as 15%
(7/25/2014)
Holding Meetings in Bali to Steal Funds
Foreign Affair Official Sentenced to Prison for Corruption of International Meeting Funds dedicated to Bali
(7/25/2014)
Cooking in the Middle Kingdom
St. Regis Kayuputi Culinary Team Represented Indonesia at Bocuse díOr Asia Pacific in Shanghai
(7/25/2014)
Pausing for a 'Cuppa' Before Take-Off
Government Does Surprise Drug Screening of Domestic Pilots at Bali Airport
(7/25/2014)
Have You Been to Bali, Too??
Bali by the Numbers: Bali on Pat to Welcome 3.75 million Foreign Visitors in 2014
(7/25/2014)
A 15-year Impasse
French Drug Courier Gets 15 Year Prison Sentence in Bali
(7/25/2014)
Rising Costs Dent Garudaís Finances
Garuda Loses US$211 million in First Half of 2014
(7/25/2014)
Mellow is the Night in Ubud
Jazz musician Deborah Carter set to perform at Uma by COMO in Ubud on August 10, 2014
(7/25/2014)
All [News]!
 
Tourism and Transport Tourism Agents