2006 Bali MICE Guide Expands Distribution

(5/21/2006)

Bali MICE Guide 2006 - the 4th edition of the Island's only comprehensive handbook for meeting, conference, exhibition and incentive planners is now being distributed to a premium mailing list of 11,000 travel professionals in over 80 countries worldwide. Reflecting the unprecedented demand for the guide, the direct mailing of the guide has doubled since its debut in 2002. Thousands of additional copies of the Guide are distributed at major international travel and meeting shows.

Distributed to only qualified professionals in the meeting and conference industry, emerging source markets such India and China have been targeted in the guide's most recent increase in circulation, though all markets are getting increased deliveries. Europe will get more than 4000 copies, while Asian distribution has been enhanced through cooperation with American Express.

"A great partner and a true friend of Bali," comments Malcolm Scott, the Bali MICE Initiative project leader in describing American Express' distribution of a special signature version of the Bali MICE Guide 2006 to corporate executives in Asia and Indonesia.

Garuda and Orient Holidays are partnering with Bali MICE in greatly expanding distribution in the vital Australian market.

An entirely private sector initiative, Bali MICE Guide 2006 is an 180-page full-color handbook featuring detailed information on venues and hotels in Bali and Lombok. The publication is complemented by its own website at[www.micebali.com]

Bali Mice Guide is published by Bali Discovery for the private-sector tourism industry Bali MICE Initiative promoting Bali as a destination for meetings, incentives, conferences and exhibitions.