Bali's Sheraton Laguna is strengthening its focus on the meetings, incentive, conference and exhibition (MICE) market sector with the appointment of Ms. Sandra Abdulrachman as Account Director MICE.
The appointment, announced by Mr. Richard Bussiere, Managing Director of the Sheraton Laguna, leaves Ms. Adbulrahman in charge of all aspects of MICE groups at the hotel with a special emphasis on the Asian and domestic market.
Sandra started her career in 1993 as a F&B Customer Relations staff at the Sheraton Nusa Indah. In 1994, she was promoted at the same property as Account Executive for MICE. Quickly promoted to Account Manager, which was followed by another promotion, in January 1997, to Sales Manager for both Sheraton Resorts Bali and the Bali International Convention Center (BICC ). Her final position prior to her most recent appointment was that of Director of Business Development for Sheraton Resorts Bali and Sheraton Senggigi Lombok, commencing in 1998.
Sandra, who is fluent in English and also speaks German and French, earned a higher diploma in Hotel & Tourism Management from Les Roches, Crans-Montana, Switzerland, in 1993. During her studies, she completed six month's training at Hotel Pullman in Zurich, Switzerland and one year's management training at the Four Seasons Hotel, Beverly Hills, California.
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