Close
Bali Discovery Tours: Homepage
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Home Bali Contact Bali Practicalities Bali News Bali Services Bali Transportation Bali Sports Bali Excursions Bali Villas Bali Hotels
Home · News · Give Peace a Chance?
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Bali Hotels
Bali Villas
Special Deals!
Packages
MICE Handling
Bali Excursions
Culinary - Dining
Guided Tour
Bali Spas
Bali Sports
Diving
Golf
Bali Transportation
Car Rental - Selft Drive
Private Jet Charter
Bali News
Bali Services
Bali Practicalities
Bali Contact
Bali Career
Home
 
Bali Update
Subscribe to our free weekly newsletter!
 
PATA header
PATA Gold Award 2007
Bali Update
PATA Gold Award Winner 2007
 
Bali Contact
Bali Discovery Tours
Komplek Pertokoan
Sanur Raya No. 27
Jl. By Pass Ngurah Rai,
Sanur, Bali, Indonesia

Tel:
++62 361 286 283

Fax:
++62 361 286 284

U.S.A. Fax:(toll free)
1-800-506-8633

U.K. Fax:
++44-20-7000-1235

Australian Fax:
++61-2-94750419

24h:
++62 812 3819724

Bali Discovery

SITE PATA ASITA
Bali News

Give Peace a Chance?

Bali Branding 'Shanti Shanti Shanti' Launched by President Yudhoyono.


Bali News: Give Peace a Chance?
Click Image to Enlarge

(6/23/2007)

As promised, Indonesia's President Susilo Bambang Yudhoyono launched Bali's new tourism branding campaign when visiting Bali to officiate at the opening of the Bali Arts Festival on June 16, 2007.

Shanti Shanti Shanti

While the physical representation of the branding slogan has yet to be widely distributed to the media, the new marketing image of Bali will reportedly include the phrase "Bali Shanti Shanti Shanti" presented against a tri-colored background of red, white and black reflecting sacred colors of the Bali Hindu religion.

"Bali Shanti Shanti Shanti" which translates into "Bali Peace Peace Peace" was selected by a team of branding experts after six months of interviews with a wide cross-section of the local community and reflects the wishes of the people of Bali for both their home island and the rest of the world.

As reported by TTG, the Bali branding team coordinator, Ms. Teguh Mahasari explained the branding decision, saying: "The branding was initiated by the Bali governor not just to attract international tourists, but it also aims to inspire the Balinese themselves to achieve the ideal Bali...We cannot deny the fact that the island is facing problems, such as with environment, infrastructure and excessive commercial development. This is something locals need to address to achieve what Hinduism teaches us: "Shanti, Shanti, Shanti."

Some local tourism observers have questioned the wisdom of the new branding program, claiming it is over-ambitious to think a single panacea exists that will simultaneously solidify Bali's self-image while serving at the same time as its promotional image to the larger world.

Perhaps more fundamentally threatening to the eventual success or failure of the "Bali Shanti Shanti Shanti" campaign is the continuing reluctance of Bali's government to provide a promotional budget that would make the branding campaign known to a larger audience.



© Bali Discovery Tours. Articles may be quoted and reproduced if attributed to http://www.balidiscovery.com.


 
Bali News by Bali Update
Subscribe to the Bali Update
Receive the latest news from Bali by email!



Our [Privacy Statement] explains how we handle the data you are providing.

 
Bali News by Bali Update
Explore the Archive of the Bali Update
Find related articles in our news archive!




or try to use Google Search :

Home · Bali Hotels · Bali Villas · Bali Excursions · Bali Sports · Bali News · Site Map · RSS

Bali News: More News
And the Winner Is . . . .
Joko Widodo and Jusuf Kalla Declared Winners of Presidential and Vice-Presidential Race. Prabowo Subianto Takes Legal Steps to Challenge Election Results.
(7/25/2014)
If this is Tuesday, it Must be Bali!
Design Expert Explores Ways to Enforce Rules Mandating Balinese Style Architecture and Finishes in all Building Projects
(7/25/2014)
Endless Summer
Australian Man Found Dead in Kuta Hotel Room
(7/25/2014)
Red Glare on Bali’s East Coast
Fire Destroys One Villa at Amankila
(7/25/2014)
When High Season Becomes Shoulder Season
Hotels and Villas in Bali Claim Occupancies for July-August 2014 are Down by as much as 15%
(7/25/2014)
Holding Meetings in Bali to Steal Funds
Foreign Affair Official Sentenced to Prison for Corruption of International Meeting Funds dedicated to Bali
(7/25/2014)
Cooking in the Middle Kingdom
St. Regis Kayuputi Culinary Team Represented Indonesia at Bocuse d’Or Asia Pacific in Shanghai
(7/25/2014)
Pausing for a 'Cuppa' Before Take-Off
Government Does Surprise Drug Screening of Domestic Pilots at Bali Airport
(7/25/2014)
Have You Been to Bali, Too??
Bali by the Numbers: Bali on Pat to Welcome 3.75 million Foreign Visitors in 2014
(7/25/2014)
A 15-year Impasse
French Drug Courier Gets 15 Year Prison Sentence in Bali
(7/25/2014)
Rising Costs Dent Garuda’s Finances
Garuda Loses US$211 million in First Half of 2014
(7/25/2014)
Mellow is the Night in Ubud
Jazz musician Deborah Carter set to perform at Uma by COMO in Ubud on August 10, 2014
(7/25/2014)
All [News]!
 
Tourism and Transport Tourism Agents