Bali Discovery Tours: Homepage
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Home Bali Contact Bali Practicalities Bali News Bali Services Bali Transportation Bali Sports Bali Excursions Bali Villas Bali Hotels
Home · News · A Lack of Support for Bali's Branding Efforts
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Bali Hotels
Bali Villas
Special Deals!
Packages
MICE Handling
Bali Excursions
Culinary - Dining
Guided Tour
Bali Spas
Bali Sports
Diving
Golf
Bali Transportation
Car Rental - Selft Drive
Private Jet Charter
Bali News
Bali Services
Bali Practicalities
Bali Contact
Bali Career
Home
 
Bali Update
Subscribe to our free weekly newsletter!
 
PATA header
PATA Gold Award 2007
Bali Update
PATA Gold Award Winner 2007
 
Bali Contact
Bali Discovery Tours
Komplek Pertokoan
Sanur Raya No. 27
Jl. By Pass Ngurah Rai,
Sanur, Bali, Indonesia

Tel:
++62 361 286 283

Fax:
++62 361 286 284

U.S.A. Fax:(toll free)
1-800-506-8633

U.K. Fax:
++44-20-7000-1235

Australian Fax:
++61-2-94750419

24h:
++62 812 3819724

Bali Discovery

SITE PATA ASITA
Bali News

A Lack of Support for Bali's Branding Efforts

Minister Wacik Admonishes Those Calling for Financial Support from Jakarta to Launch Bali's New Branding Initiative.


Bali News:
Click Image to Enlarge

(10/27/2007)

The Bali Post reports that the Chief of the Bali Tourism Authority, Gde Nurjaya, has complained that Bali has received "nil support" from the Central Government in Jakarta following the launch of a Bali branding campaign in June 2007.

Pointing out the irony of the obvious lack of support for "Bali branding" against the repeated claim by national tourism leaders that Bali is the "locomotive" of national tourism, Nurjaya was reluctant to comment further on the lack of enthusiasm in Jakarta for Bali's new "Shanti Shanti Shanti" marketing campaign.

As the head of the Tourism Service for Bali, Nurjaya answers in a chain of command to the Minister of Culture and Tourism, Jero Wacik.

The three-sided and highly-stylized logo carrying the word "Bali" and the slogan "Shanti Shanti Shanti" is touted by its creators as reflecting the spiritual values of the Balinese people. When launching the branding program, Dewa Ayu Mahasari, the Coordinator of the Bali Branding Team said: "the values represented in this branding represent the position of the Balinese people and their regard for religion, truthfulness, family life and balance in their lives."

While the Bali Tourism Authority has endeavoured to socialize the branding program among local tourism stakeholders, the first efforts to publicize the new branding program abroad were undertaken in a 3-city road show on Bali tourism in Australia from October 3-12, 2007.

Minister Wacik Replies

In response to criticism of a lack of support for Bali's branding program, Indonesia's Minister of Culture and Tourism, Jero Wacik, praised efforts to provide Bali with a branding identity, but rejected the proposition that the Central Government has a role to play in financing the wider promotion of the "Shanti Shanti Shanti" identity.

Speaking at a seminar on tourism trends held in Bali at Nusa Dua on October 19, 2007, Minister Wacik admonished his critics, saying: "Come on, I also don't support the 'Enjoy Jakarta' (Editor: Jakarta branding program). The Jakarta government promotes that program. The branding of individual provinces is the concern of the respective provinces. As regards national branding, (a program) is now being compiled."

Replying to those who point to Bali's role as a "locomotive" of national tourism as justification for national support of the Island's branding efforts, Wacik reminded that support is not always in the form of funds. He pointed to the major events and seminars brought to Bali by the government as firm evidence of Jakarta's support for Bali tourism.

The Minister suggested Bali should stop seeking funds from Jakarta for its tourism industry, saying the income generated by tourism in Bali is greater than that generated in Jakarta.

Related Story

[Branding Bali Ė Show Me the Money!]


© Bali Discovery Tours. Articles may be quoted and reproduced if attributed to http://www.balidiscovery.com.

   

 
 
Bali News by Bali Update
Subscribe to the Bali Update
Receive the latest news from Bali by email!



Our [Privacy Statement] explains how we handle the data you are providing.

 
Bali News by Bali Update
Explore the Archive of the Bali Update
Find related articles in our news archive!




or try to use Google Search :

Home · Bali Hotels · Bali Villas · Bali Excursions · Bali Sports · Bali News · Site Map · RSS

Bali News: More News
Mantra for Difficult Times
Australian Mantra Hotel Group Scales Down its Plans in Tough Bali Marketplace
(12/19/2014)
Be Prepared
Bali Identifies Areas at Risk of Natural Disaster and Maps Plans to Minimize Destruction
(12/19/2014)
When Sleighs Wonít Do
Bali Airport to Operate 134 Extra Flights Over Christmas and New Year Period
(12/19/2014)
When a Bay Becomes a Quagmire
Editorial: We Support Jakarta Globe Call for President Joko Widodo to Cancel the Benoa Bay Reclamation
(12/19/2014)
4.25 Million Foreign Tourists to Bali in 2015
Bali Seeks to Add 500,000 Tourist Visitors in 2015
(12/19/2014)
That Takes the Lot!
Baliís Tanah Lot Temple Experiencing a Record Number of Visitors Leader Up to Year End Piodalan Ceremony
(12/19/2014)
Shanghaied No More
Singaraja, Bali Immigration Office Deports 282 Foreign Workers in 2014
(12/19/2014)
Different Strokes Apply in Bali
Pendawa Beach Visitors in Bali Reminded that Sexual Activity and Swimming While Menstruating are Not Allowed
(12/19/2014)
Bali Non-Stop to Cairn, Australia
JetStar to Fly Direct Three Time a Week Cairns to Bali Flights Starting in March 2015
(12/19/2014)
Symphony of Feeling
Solo Exhibition of Paintings by Mochammad Toha Hasan, January 19 - March 12,2015 at Ganesha Gallery at Four Seasons Resort Bali at Jimbaran Bay
(12/19/2014)
Imagine That
Hard Rock Imagine a Better World and Raises Smile and Funds for Indonesian Children
(12/19/2014)
A Million Rupiahs Isnít What it used to Be
Government Pledges to Halt the Rapid Decline in the Indonesian Rupiah
(12/19/2014)
All [News]!