Bali Discovery Tours: Homepage
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Home Bali Contact Bali Practicalities Bali News Bali Services Bali Transportation Bali Sports Bali Excursions Bali Villas Bali Hotels
Home · News · A Dream Industry Driven by Strong Communications
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Bali Hotels
Bali Villas
Special Deals!
Packages
MICE Handling
Bali Excursions
Culinary - Dining
Guided Tour
Bali Spas
Bali Sports
Diving
Golf
Bali Transportation
Car Rental - Selft Drive
Private Jet Charter
Bali News
Bali Services
Bali Practicalities
Bali Contact
Bali Career
Home
 
Bali Update
Subscribe to our free weekly newsletter!
 
PATA header
PATA Gold Award 2007
Bali Update
PATA Gold Award Winner 2007
 
Bali Contact
Bali Discovery Tours
Jln. By Pass Ida Bagus Mantra,
Jln. Pucuk 1 No. 70X
Denpasar, Bali
Indonesia

24h:
+62 (0)812 3819724
Tel:
+62 (0)361 464 032, +62 (0)361 471 0242

Bali Discovery

SITE PATA ASITA
Bali News

A Dream Industry Driven by Strong Communications

Prof. Dr. Gede Pitana, Tells Bali's Tourism Sector to be Loud, Clear, Accurate and Consistent in Communicating Security Information.


Bali News:
Click Image to Enlarge

(1/4/2008)

Professor Dr. Gde Pitana, the former head of the Bali Tourism Authority (BTA) and now an expert staff for the Minister of Culture and Tourism, offered his informed overview of Indonesia's tourism industry in a special op-ed piece published in the December 27, 2007 edition of the Bali Post.

Terming tourism as an industry that "sells dreams," Pitana said that the real challenge for tourism practitioners is not only in how to create dreams, but also in how to ensure dreams and expectations are realized by visitors to a destination.

In order to cultivate and create a positive image for Bali tourism, Pitana insisted that Bali must always provide the public with sufficient quality information that is accurate, consistent and transparent.

After promoting a destination with accurate and complete information, the main challenge remains in making sure client's dreams "come true" once they arrive in Bali. In former times, this task was described as involving the 3S – that is, sea, sand and sun. The demands of modern tourism, according to Pitana, have changed this to become the 5S giving priority to the additional tasks of delivering security and safety.

In meeting the demands of safety and security, Bali has successfully introduced a double system of security following the tragic bombing of October 12, 2002. The two-tiered double system now in place in Bali relies on modern and sophisticated police tactics working in combination with the pacalang or community policing programs found in Bali's traditional villages.

Underlining the need for consistent communication, Pitana said external promotion of tourism must truly reflect the real situation on the ground in Bali. A failure to provide a complete and accurate picture of the security situation in Bali will, according to Pitana, have the potential of boomeranging and eventually hurt efforts to promote tourism. The respected academic and tourism policy-maker said the world is waiting to see Bali tourism demonstrate its serious-mindedness in publicity and communication. Fail to meet this challenge and Bali will suffer negative publicity at the hands of aggressive competing destinations in the region.

It's all About Communications

Pitana said Bali's tourism success depends on quality information being distributed to the world. To underline his point, he alluded to a survey conducted among 4,500 foreign visitors in 2005 that showed 22.91% of those interviewed came to Indonesia expecting a security situation that was "bad" or "very bad." However, after having visited Indonesia only 9.79% of the respondents though the security situation was either "bad" or "very bad."

Pitana told the Bali Post that such results prove that there is still a great deal to be done in communicating the actual situation on the ground in Indonesia.


© Bali Discovery Tours. Articles may be quoted and reproduced if attributed to http://www.balidiscovery.com.

       

 
Bali News by Bali Update
Subscribe to the Bali Update
Receive the latest news from Bali by email!



Our [Privacy Statement] explains how we handle the data you are providing.

 
Bali News by Bali Update
Explore the Archive of the Bali Update
Find related articles in our news archive!




or try to use Google Search :

Home · Bali Hotels · Bali Villas · Bali Excursions · Bali Sports · Bali News · Site Map · RSS

Bali News: More News
Trans-national Crime Bust in Bali
Bali Police Arrest 64 Foreigners at Four Locations Involved in Cybercrime Syndicate
(1/15/2018)
Bale Banjar Culture Club Shapes Up for 2018
Monthly Program of Popular Cultural Lectures Continue at Ayodya Bali Resort in Nusa Dua
(1/15/2018)
Pray, Go to Prego
Sunday Brunch at Prego at The Westin Resort Nusa Dua, Bali a Fun-Filled Family Affair
(1/15/2018)
Say ‘Yes’ to Nyonya
Exceptional Value at Perankan Lunch Available Every Sunday at Rumah Luwih Hotel on the IB Mantra Highway in Bali
(1/15/2018)
Unlicensed to Steal
Government Cracks Shuts Down Illegal Company Selling Property to Foreigners in Petitenget, Bali
(1/15/2018)
Mountainous Radiuses Radii
Controversy Brewing Over Reduction of Size of Exclusion Zone Surrounding Mount Agung Volcano
(1/15/2018)
Shores in Need of Shoring
Klungkung Shoreline Under Severe Threat from Erosion
(1/15/2018)
Indonesia Waives the Rules and Rule the Waives
Indonesia’s Newest Destroyer KRI I Gusti Ngurah Rai Inaugurated in Bali
(1/15/2018)
Take Two Tablets, Moses!
Six Balinese Men Face Possible Legal Action for Spiritual Quest to Mount Agung’s Crater
(1/15/2018)
An Annual Cycle for Cycles
600-kilometer ‘Tour de Indonesia’ Bicycle Race to Cross the Finish Line in Bali on Sunday, January 28, 2018
(1/15/2018)
From Salty to Sweet
Water Board Wants Crackdown on Hotel’s Desalinating Sea Water without Required Permits
(1/15/2018)
Dominion Over Earth and Heavens Above
Indonesia Serious Abut Preventing Foreign Intrusion into its Air Space
(1/15/2018)
All [News]!