Close
Bali Discovery Tours: Homepage
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Home Bali Contact Bali Practicalities Bali News Bali Services Bali Transportation Bali Sports Bali Excursions Bali Villas Bali Hotels
Home · News · Official Tourism Delegations Wasteful?
Bali Hotels, Bali Villas and Bali News from balidiscovery.com
Bali Hotels
Bali Villas
Special Deals!
Packages
MICE Handling
Bali Excursions
Culinary - Dining
Guided Tour
Bali Spas
Bali Sports
Diving
Golf
Bali Transportation
Car Rental - Selft Drive
Private Jet Charter
Bali News
Bali Services
Bali Practicalities
Bali Contact
Bali Career
Home
 
Bali Update
Subscribe to our free weekly newsletter!
 
PATA header
PATA Gold Award 2007
Bali Update
PATA Gold Award Winner 2007
 
Bali Contact
Bali Discovery Tours
Komplek Pertokoan
Sanur Raya No. 27
Jl. By Pass Ngurah Rai,
Sanur, Bali, Indonesia

Tel:
++62 361 286 283

Fax:
++62 361 286 284

U.S.A. Fax:(toll free)
1-800-506-8633

U.K. Fax:
++44-20-7000-1235

Australian Fax:
++61-2-94750419

24h:
++62 812 3819724

Bali Discovery

SITE PATA ASITA
Bali News

Official Tourism Delegations Wasteful?

Bali's Top Economist Suggests Officials Should Stay at Home.


Bali News: Official Tourism Delegations Wasteful?
Click Image to Enlarge

(12/17/2001)

Dr. Nyoman Erawan, a leading economist from Bali's Udayana University has recently suggested that the means by which Bali's government promotes its tourism is ineffective.

In recent comments to the Indonesian-language Bali Post (12 December 2001), Dr. Erawan stated, "Bali's tourism promotion is very conventional. Sending arts groups abroad with the hope of stimulating group travel to Bali. It's time this entire approach was evaluated."

Suggesting that the promotion of tourism to date has not been based on clear data, he stated the general impression is that tourism officials have badly targeted their promotional trips. Citing his personal experience during a cultural mission to Hawaii, he explained how the U.S. audiences watching a Balinese cultural troupe perform responded in the negative to an informal survey trying to ascertain if the performance enhanced or detracted from their desire to visit Bali. Apparently, while the audience enjoyed the performance greatly, they somewhat surprisingly indicated they would now like to visit other destinations other than Bali whose dances they had not yet experienced. In short, the cultural presentation had the very opposite effect on the audience than that which was intended.

The respected professor of economics also called on both the Government and the private sector to make a more scientifically based approach to promotion. Changes in tourist flows must be studied and evaluated with research undertaken on-site in source markets offering potential growth in arrival statistics. To date, surveys have largely been conducted involving tourists already landed in Bali.

Finally, touching on the potentially politically sensitive area of including government officials in overseas cultural and promotion delegations, Dr. Erawan seemed to suggest that the presence of officials in such efforts was emblematic of the overall poor targeting of Bali's promotion efforts.


© Bali Discovery Tours. Articles may be quoted and reproduced if attributed to http://www.balidiscovery.com.


 
Bali News by Bali Update
Subscribe to the Bali Update
Receive the latest news from Bali by email!



Our [Privacy Statement] explains how we handle the data you are providing.

 
Bali News by Bali Update
Explore the Archive of the Bali Update
Find related articles in our news archive!




or try to use Google Search :

Home · Bali Hotels · Bali Villas · Bali Excursions · Bali Sports · Bali News · Site Map · RSS

Bali News: More News
A Voice from Ukraine. A Voice from Beyond
I Wayan Sujana: Born Bali - 1989 Died Ukraine -2014
(7/21/2014)
Calling all F&B Professionals
Join a Feast Breaking Gathering of Bali Culinary Professionals on Saturday, July 26, 2014 at Pica Tapas Bar
(7/21/2014)
Bali, Mystical and Darkly Magic
Séance Held to Communicate with one of the Balinese Victims of the Shoot Down of MH17
(7/21/2014)
The Hills are Alive with the Sound of Jazz
Ubud Jazz Festival August 8-9, 2014
(7/20/2014)
Tree of Death
Young Australian Designer Commits Suicide in Dalung, Bali
(7/20/2014)
Interrupted Journey to Paradise
Six Bali Residents Die in Crash of MH 17 Shot Down Over Ukraine
(7/20/2014)
Colorfast Rainbow
Sanur Beach Now Home to Rainbow Coin Laundry - Our Favorite Laundromat.
(7/20/2014)
Show Them the Door
DPR Tells BUMN Minister Dahlan Iskan to Replace all Merpati Directors
(7/20/2014)
Self-energizing
Bali Needs to Become More Energy Independent
(7/21/2014)
Seeking a Lion’s Share of Jetstar
Lion Air Reported to be Seeking to a 49% Share of Jetstar from Qantas Airways
(7/19/2014)
A Disgusting Shell Game
Police Arrest Man Attempting to Sell Turtles to Bali Restaurants
(7/19/2014)
A Decade of Thanks
Balinese Thanksgiving of ‘Nyelung’ Celebrated Once every Decade by Gianyar Farmers
(7/19/2014)
All [News]!
 
Tourism and Transport Tourism Agents