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Bali's Emerging Markets

Bali by the Numbers: A Historical Perspective on Bali's Top 4 Markets and 5 New Emerging Markets.


With foreign arrivals to Bali continuing to break all previous records as reported in [See: An April to Amaze], it is worthwhile to examine historical arrivals from Bali's top four markets and new markets emerging over the past 9 years (2000-2008).

Bali's Top Four Markets

As shown in the graph presented on, Bali's four top-producing markets of Japan, Australian South Korea have retained that position over the past nine years, with South Korea only emerging as a contender in 2003, following changes in South Korean travel policies.

The two Bali terror attacks of October 2002 and October 2005 both caused arrivals to drop, but with recovery taking place on a more fast-paced basis following the second outrage.

Bali's Top Four Markets

click image to enlarge

New Emerging Markets for Bali

Also shown on, arrivals from the People's Republic of China, Russia, India, Malaysia and Singapore have risen dramatically. Russian, Chinese and Indian arrivals date their ascension from a loosening of visa rules by the Indonesian government for visitors from those countries and increasingly easy air access to Bali from those locations.

Malaysian and Singaporean numbers are directly linked to the emergence of new low-cost airlines making a visit to Bali more affordable.

NOTE: 2008 arrival numbers presented on the graphs are the "projected" arrivals for the current year based on growth trends demonstrated through the period January-May 2008. That growth rate was then applied to total arrivals for 2007 to extrapolate the projected arrivals for 2008.

Bali's Arrival New Emerging Markets

click image to enlarge

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