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January 2009 Arrivals to Bali in Record Territory

Bali by the Numbers: Major Shifts in Australian and Mainland Chinese Visitors Among Significant Changes Underway in Bali Tourism.


Foreign tourist arrivals to Bali for January 2009 bucked world-wide trends and again broke into record territory, defeating the previous "best January on record" established just one year ago. January 2009 arrivals totaled 164,643, a 17.71% improvement over January 2008 when 139,873 foreign visitors came to Bali.

The Times They are a Changing

In establishing new heights for January arrivals, Bali is undergoing a significant reordering of its key markets. For the first time in history, Japan has been displaced as Bali's top market source. Japan arrivals decreased month-on-month by 10.71% in January 2009 with 25,324 visitors. Japan's long-held pole-position as Bali's top inbound market was eclipsed by Australia whose arrivals increased 37.75% in January, registering 27,873 visitors in January 2009 against 20,235 in January 2008.

Economically troubled South Korea saw its arrivals decrease 23.07% month-on-month at 8,091 for January 2009. As a result, South Korea which was the fourth largest inbound market one year ago is now relegated to seventh place standing.

Taiwan slipped from third place among Bali's top inbound producers to fourth, holding almost constant for January arrivals at 11,473.

click images to enlarge

Achieving "major-player" status in Bali's foreign arrival's race is the People's Republic of China with January-on-January arrivals increasing 121.88%, totaling 23,115 for January 2008. In one year's time, the PRC has move from fifth to third place among Bali's inbound market rankings, with only some two thousand visitors separating it from displacing the number two position now held by Japan.

Also moving into the "top five" ranking is Malaysia at 10,187 – a 33.44% improvement over January 2008 (7,634). Malaysia's new position at #5 is up from the #7 position just one year ago.

Market Share

As shown on, the geographical market source of Bali visitors shows the growing role of regional and short-haul travel. Both the Asian-Pacific regions and ASEAN experienced substantial gains in January 2009, while longer haul markets from Europe have remained relatively stabile. Worthy of note, however, is the U.S.A. where reduced travel warnings precipitated a 23.58% improvement month-on-month in tourist arrivals.

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