Japanese arrivals to Bali have taken a significant downturn in the wake of the events of September 11 and a worsening domestic economic picture in that country.
Anxious to see the return of the Japanese market - Bali's largest source of foreign visitors, Bali Inter-Continental Resort and H.I.S. Tours & Travel recently launched a Bali promotion to the Japanese market. Reflecting a substantial financial investment, a full-page advertisement appeared in the January 22,2002, edition of the Tokyo daily newspaper Mainichi, which boasts an estimated readership of over 1.6 million. The promotion presents three packages of five, six and seven-days stay with departures through April, 20, 2002.
In addition to the special offer to the Japanese consumer, the advertisement also carried a reassuring message on the island's continuing safety as a tourist destination from Dr. Ir. I Gede Pitana, Bali Provincial Chief of Tourism.
"We are keen to see the market come back to its previous levels," stated Mr. Shantha de Silva, Director of Marketing of Bali Inter-Continental Resort. "We took the initiative and wanted to play a leading part in enhancing the market's confidence in returning to Bali."
Mr. Makoto Kokubo, President Director of H.I.S. Tours & Travel, lent his support, adding, "We want to contribute to the local society by getting more tourists coming to Bali. This is of course of great benefits for the employment, economy and sustainability of the industry as well as Bali in general."
The Bali Inter-Continental was ranked among the Top 10 Asian Resorts in a recent Condé Nast Traveler's Gold List Readers' Choice Awards.
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