Faced with a reluctance to travel following the events of 911 and compounded by a weakening value of the Japanese Yen, International Developers Inc. (IDI) and Paradise Bali Tours have joined forces since September of 2001 to promote Bali tourism directly to Japan's man and woman on the street.
All busses traveling the No. 77 and No. 58 routes on the Tokyo Metropolitan Transportation System in the Waseda and
Ueno areas of the city have been painted in colors and scenes reminiscent of the island of Bali. The program, intended to raise Bali's visibility among Japanese consumers will continue through August of 2002.
Bali's Chief of Tourism, Professor Dr. Ir. Pitana sent a letter of appreciation on January 7, 2002, to the two tourism partners, saluting their contribution towards promoting Bali in the Japanese market and helping to restore Japanese arrival numbers to Bali.
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