(2/25/2002)
Bali Hilton International have announced a new corporate logo identity centered around the hotel's distinctive Wantilan lobby - a huge Balinese meeting hall adorned in fine art and statues from across the island.
In Bali, Wantilan halls are typically used for important village meetings, hosting celebrations and royal gatherings. Incorporating both a watermark and a logo in the new identity, the watermark features a traditional pattern on perada - a Balinese technique of cloth making using gold dust and paint. The Hilton's watermark portrays heavenly birds surrounded by lotus blossoms and leaf tendrils, traditional symbols of the divine and material world.
The new corporate identity is intended to portray the unique air of magic and majesty that prevail on the island. Accordingly, the Hotel has adopted a slogan of "Bali Mystique. Hilton Magic." to underline this theme.
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