Shortly before leaving Bali in late February 2002 at the end of an assignment with Sobek, veteran tourism consultant John Cvetko spoke about his latest venture, tourism23 - a tourism consultancy company that aims to combine the key elements of development practice and tourism.
When asked why he felt a need for a consultancy such as tourism23, Cvetko said, "there are key critical components that must be incorporated when designing community or development projects in developing regions or countries. These include, amongst others components, Culture, Social, Gender & Environmental issues. As the concept of Sustainable Tourism matures, such critical components will become an integral part of the policy development process for nations and individual tourism organisations."
"Currently, tourism is in many ways viewed solely as an economic tool, but sustainable tourism has a greater value, when incorporating the factors mentioned above. The role of tourism23 is to support organisations and governments wanting to develop sustainable tourism programs that view community, culture and social issues as integral to sustainable tourism, as is sound environmental practice."
tourism23 offers a diversity of services by utilising a core group of associates and seconding sectoral expertise when required for specific roles. Their core component of expertise has experience in over 10 nations, in key areas of tourism policy development, environmental project management, adventure tourism and business development. tourism23 also offers an education platform on its website, offering discussion papers and real life case studies, which teachers of tourism or development studies can use for open discussion and role play.
Cvetko revealed that he will be personally supporting this interactive component by answering questions and discussing scenarios related to the case studies on line. On this component Cvetko added, "it's critical that we share information and discuss real issues in sustainable tourism. We are talking about intellectual property that should be public domain or no one benefits. Skill in sustainable tourism should not be viewed as a commodity, few people can offer. By offering some real case studies, I hope that students can start learning early about the key issues they will deal with when they become active in the industry."
For more information on the scope of work undertaken by tourism23, visit their web site.
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