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Bali Arrivals 2009: Predictably Amazing

Bali by the Numbers: 2009 Foreign Tourist Arrivals Break New Ground in Island's History.


(3/13/2010)

The long-awaited final tabulations for foreign tourist arrivals to Bali in 2009 show a record year for Bali with 2,229,945 visitors – an improvement of 13.26% over 2008 when a then-record 1,968,892 people visited the island.

The results conform with the 2.2 million prediction made by balidiscovery.com [Bali to Exceed 2 Million Foreign Visitors in 2009] and contrast favorably with the more pessimistic view of Bali's ASITA Chairman made last year that the island would have difficulty achieving 1.8 million visitors [ASITA Bali Unduly Pessimistic on Arrivals for 2009].

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A Changed Marketplace

The Asia-Pacific and ASEAN markets accounted for an overwhelming 67.91% of all arrivals to Bali, underlining the far-reaching effect of the shift to more short haul travelers who generally spend less and stay for shorter periods in Bali.

2009 also saw a significant reshuffle of the pecking order among key markets for Bali. Japan, which has historically held the top position for producing travelers to Bali, was resoundingly relegated to the number two position, displaced by Australia who sent a record-breaking 446,042 visitors to Bali as compared to the 319,473 Japanese who came to visit. Australia was boosted by a strong national economy and a bevy of new low cost carriers, increasing arrivals by 45.43% for the year. Meanwhile, a hobbled national carrier and struggling economy saw Japanese arrivals decline by 9.95%,

Mainland China also boldly assumed 3rd place with 199,528 visitors, an increase of 54.54% year-on-year. Malaysia secured 4th place with 132,835 while growing 2.44%. Both Taiwan (119,413) and South Korea (123,879) lost ground, declining 7.56% and 6.55% respectively.

Other bright spots in Bali's tourism results for 2009:

• French arrivals grew an impressive 44.94% in 2009 totaling 110,224.

• The U.S. market reacted to favorable security ratings, growing 8.74% to 74,010.

• The U.K. grew an impressive 12.69% to 92,898.

Meanwhile, Germany's troubled economy caused holiday travel from that country to Bali to erode by 8.7% to 74,678.


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