Speaking at a press conference at ITB Berlin, Marco Umbas, Director of Planning and Marketing Development for Garuda Indonesia, announced that his airline is now focusing on the long haul tourist market as a key element of their plan for economic recovery. Citing the basis for this marketing approach, Umbas discussed how the Airline felt that the tourism sector was more likely to rebound before the business travelers segment in the post 9-11 world economy.
Predicting load factors of around 60% would be achieved on their European routes by July, he explained that Garuda will soon add 3 more flights each week on their Frankfurt-Denpasar and London-Denpasar routes.
The Airline's top marketing planner also suggested that Garuda is considering undertaking service to Italy.
During the course of the Berlin press conference, Garuda Indonesia and the Bali Tourism Board signed a Memorandum of Understanding to increase tourism flows to Bali. Included in the agreement are plans to extend a free night's accommodation to guests arriving in Bali on board a Garuda international flight as a tactic to increase the length of stay.(BISNIS INDONESIA)
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