Final Bali arrival figures for 2011 tallied 2,756,579 foreign tourists, an increase of 10.57% over the total for 2010 (2,493,058).
For the four years 2008 – 2011, Bali experienced an average annual growth rate in foreign tourist arrivals of 10%.
Month-to-month arrival totals over the four year period also demonstrates that in terms of seasonality Bali has no “low season” but, instead, a “shoulder season” stretching from January to March.
Arrivals by Major Markets.
- Australia – now the undisputed leader among source markets for Bali, Australian tourist increased 22.09% in 2011 to 790,965 visitors. Over the past four years, Australian arrivals have recorded an average annual rate of growth of 39.5%. As a result, Australia enjoys a whopping 28.69% market share of all foreign arrivals.
- People’s Republic of China - moved up from 3rd to 2nd place among source markets in 2011 by increasing 20.32% to 236,868. There remains a great deal of unexploited potential in PRC visitor arrivals, realizable if efforts now underway to ease exit requirements imposed by Chinese authorities are successful. China, the second most important source of foreign visitors to Bali has a market share of 8.59, a distant second to the 29.69% share held by Australia.
- Japan– once the decade’s-long leader in tourist arrivals to Bali, Japan has now slid to 3rd place, and is poised to slip further to 4th or 5th in the coming year as arrivals continue to plummet from Japan. Japanese arrivals in 2011 hit 183,284 - a 25.62% decline from 2010. Japanese arrivals have declined at an average annual rate of 12.08% since 2008.
- Malaysia – Malaysia hangs on to 4th place among tourist arrivals to Bali with 169,719 visitors. Malaysian arrivals increased 9.33% in 2011, slightly higher than the average 7.7 growth rate over the past four years.
- Taiwan– Moving to 5th place from its former 6th place among source markets, Taiwanese travelers increased 5.34% in 2011. There were 129,233 Taiwanese visitors to Bali in 2011.
- South Korea – South Korea travel growth is slowing, increasing only 1.4% in 2011, causing their poll position to slip from 5th to 6th place. 126,709 South Koreans came to Bali in 2011.
- France – France continues to hold on to it 7th ranking among source markets for Bali, increasing 5.12% in 2011 with a total 111,542 arrivals.
- United Kingdom – U.K. visitors are holding steadfast at 8th place among foreign arrivals to Bali. Visitors from the U.K. increased 3.45% in 2011 with 107,975 visitors.
- U.S.A. – United States visitors to Bali grew dramatically in 2011, increasing 24.96% to total 90,154. Perhaps boosted by a Presidential visit to Bali, the double-digit growth in 2011 outpaced the 8.1% average annual rate of growth since 2008. This spurt of growth in arrivals in 2011 boosted the U.S.A. from 10th to 9th place among all foreign arrivals.
- Germany – Germany arrivals declined slightly (0.16%) in 2011, reflecting that troubled economy. This lackluster performance produced 84,071 arrivals in 2011, moving Germany from 9th to 10th place among all arrivals.
- Russia – Russian arrivals improved an impressive 16.15% in 2011 to 75,636. Average annual growth over the four years since 2008 equaled 7.5%. Russia’s ranking amongst all Bali arrivals moved up from 12th to 11th place in 2011.
- The Netherlands– Holland arrivals are slipping, down 7.49% in 2011 totaling 69,673. In keeping with this downturn, Garuda Indonesia recently reduced its flight frequencies between Amsterdam and Indonesia.
The Americas – including North and South America increased 23.31% in 2011, followed by an 11.09% increase in visitors from the Asia-Pacific. European visitors improved 4.95% during the same period.
The Asia-Pacific constitutes 58.52% of all foreign tourist arrivals to Bali, followed by Europe (23.37%) and the Americas (5.06%).
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