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Luring the Locals to Baliís Hillsides

Ubud Hotels Association Working to Develop the Domestic Market


Ubud Hotels Association (UHA) held its first table top travel Mart  March 1-3, 2012 at the Museum Puri Lukisan, Ubud, Bali. Selected travel agents specializing in handling the large domestic market based from Jakarta and Surabaya were invited to attend the UHA Table Top Show.

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“Ubud is renowned as one of Bali's major arts and culture centers. However the interest to staying Ubud for domestic market is considered small. Currently domestic market contribution for hotels in Ubud in average is 10%. This figure shows that the domestic market has huge potential to be developed,” said UHA Table Top Chief Committee, Komang Kariyana.

It is estimated that 45% of all tourist arrivals to Bali is comprised of domestic travellers.

The UHA Table Top was opened by the Regent of Gianyar, Tjokorda Oka Artha Ardana Sukawati (Cok Ace). In a speech to the participants Cok Ace complimented UHA for taking the initiative to organize the Table Top Show for the domestic travel segment in order to further promote Ubud.

During their stay, the travel agents are treated to an Ubud unique experience, including white water rafting.

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