The Meeting, Incentive, Conference and Exhibition (MICE) sector increased in Bali in 2012, according to data collated by the Indonesian Conference and Convention Association (INCCA).
As reported by Bisnis Bali, Ida Bagus Surakusuma, the chairman of INCCA Bali, said corporate meetings held in Bali in 2012 increased around 30% over 2011. INCCA also estimates incentive movements were up 10% in 2012 while conventions increased 7%.
Surakusuma (Lolec) said the 30% increase in corporate meeting have emanated from Indonesian companies and businesses based in the Asia-Pacific region, such as Singapore and Hong Kong.
The INCAA chairman also credited the important role played increased flight frequencies to improving MICE numbers in Bali. The advent of more flights and low cost airline connections have helps materialize the growing MICE market for Bali.
In fact, the relatively lower 10% rate of growth in the incentive market is due, according to Lolec, to the relatively high cost of direct flights to Bali from Europe the U.S.A. and the longer travel-time from these locales, rumors of terrorism and the lingering economic crisis in Europe.
He credited the 7% increase in the conference and convention market to the government’s active support of that sector.
[Hot off the Press: The Bali MICE Guide]
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