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Enforced Humility

Bali’s Budget for Tourism Promotion Slashed for Third Straight Year


Bali News: Bali, Indonesia, Tourism, Promotional Budgets
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(1/14/2013)

Bali Daily (The Jakarta Post) reports that tourist promotion budgets for 2013 have been slashed by the provincial government of Bali.

A cut of more than 50% from the Rp. 2.3 billion (US$230,000) allocated in 2012 is being reduced in 2013 to only Rp. 1.1 billion (US$110,000).

The latest cut forms part of a continuing pattern of declining funds set aside to promote tourism. In 2010, the amount spent on tourism promotion was Rp. 2.5 billion.

Claiming more pressing matters demand the province's money, including a gubernatorial election in May, those charged with promoting Bali tourism to the world must now work with a relatively miniscule promotional budget, a mere fraction of the money spent promoting tourism by competing destinations in the region.

Working with this small budget, Bali will participate in only two overseas events in 2013: ITB Berlin in March and the Festival Indonesia in Melbourne in September.
 


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