Aston Bali Beach Resort & Spa has announced the appointment of Iva Farida to head its sales and marketing and business initiatives divisions. Farida will also play a role in the imminent rebranding of the property as the Grand Aston Bali Beach Resort.
Prior to joining Aston Bali, Iva served as Director of Sales & Marketing in several international hotel chains including Anantara Seminyak, Nikko Bali and Paradiso Hotel Group. She had also held senior management positions at the Mandarin Oriental Jakarta, Grand Hyatt Jakarta and Papandayan Bandung.
In 2004, Iva also started her own event organization company.
“Iva not only brings a solid history of hospitality industry knowledge, sales excellence skills and strong marketing savvy -- but she is also a well respected, results-oriented team leader,” said Ian Cameron, General Manager at Aston Bali. “We are thrilled to welcome her in our team.”
Iva is a graduate of West Coast Institute of Management and Technology in Perth, Australia, with a Master of Business Administration degree in Hospitality Management and Business.
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