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SIA Boosts Bali Tourism

Singapore Airlines Launches Aggressive Regional Campaign.

(11/24/2002) With a normal schedule of four flights daily to Bali, Singapore Airlines (SIA) is taking aggressive steps to jump start Bali's tourism industry in the wake of October's terror attack.

Look at These Prices!

SIA has launched a SID 288 (approximately US$ 164) "no frills" package including air fare Singapore - Bali - Singapore, transfers, and 2 nights accommodation. Among the Bali hotels participating in the "no frills" promotion are Bali Dynasty Resort, Melia Bali, Melia Benoa and the Radisson Sanur Hotel.

To back up the campaign three-quarter page advertisements were placed in the Singapore Straits Times that managed to generate some 2,000 new bookings to Bali during the first 24 hours of the "no frills" offer.

According to Mr. Ang Beng Siong, Bali Manager for SIA, the special short-term offer will soon be extended to other Southeast Asian markets including Malaysia, Thailand, the Philippines, and Vietnam. Global interest in Bali will be rekindled via SIA's "Enchanting Bali" package soon to be launched for the period January-March 2003.