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Taking Tourism Promotion for Granted

Lack of Government Funding Support for the Promotion Destines Bali Tourism Growth to be Stunted

(12/22/2013) The Bali Tourism Agency official in charge of promotions, Nyoman Wardawan, is complaining that the Rp. 1 billion (US$83,200) allocated from the provincial budget for tourism promotion in 2014 is “too little.”

As quoted by Bali Daily (The Jakarta Post), Wardawan said: 

 “The amount is similar to that in 2013, and we consider this small considering that tourism is Bali’s economic backbone. To sustain the economy, or even improve it, we need more funds to promote tourism.”

Wardawan says the money allocated isinsufficient to meet the Government’s desire to increase tourist numbers through the use of creative and innovative promotional activities.

With the limited funds in hand, the provincial tourism agency said delegations would join the annual ITB tourism Exhibition in Berlin and the World Travel Mart in London.

If additional funding can be secured during the course of the coming fiscal year, promotion might also be undertaken to other markets including Japan, India and China.

Meanwhile, what funding, if any, will be made available for the Bali Tourism Promotion Board (BPPD) remains unclear. The head of BPPD, Tjokorda Oka Artha Ardhana Sukawati, claims he has received no confirmation of what funds will be made available, saying: 

“We have proposed funds [for programs], but there’s been no clarity. In fact, the law stipulates that the board was established by the government and we are entitled to funds from the central and regional budgets.”

Tjokorda said that the newly formed BPPD would like to focus on promoting Bali tourism to new travelers and promoting MICE (meetings, incentives, conferences and exhibitions), sports, leisure, silver (retirees) and creative tourism.

The BPPD has requested a minimum budget of Rp. 59 billion to operate in 2014.

Separately, the head of the Indonesian Tourism Promotion Board (BPPI), Wiryanti Sukamdani, says that at least US$10 is needed in promotional funding to lure one foreign visitor Indonesia.