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Numerically Significant

Bali by the Numbers: Bali Ends 2013 with a Record 3.278 million Foreign Visitors

(2/16/2014) Bali final foreign arrival figures for December 2014 are now in hand showing total foreign visitors for all of 2013 reached a record 3,278,592 - an increase of 13.37% over the 2,892,019 international tourists who came to the Island in 2012.

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For the month of December 2014, Bali counted 299,013 foreign visitors - an increase of 11.55% over the same month one year before.

If Bali manages to sustain this rate of growth over the course of 2014, the Island will record 3.66 million foreign tourist arrivals. Meanwhile, tourism officials have projected 3.5 million foreign tourists and 6.5 million domestic visitors for 2014.

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Australia continued to lead foreign arrivals to Bali in 2012 with a 25.21% market share of 826,385 visitors. Worrying signs from Australia suggest that market may have stagnated with 2013 arrivals nearly equal to 2012.

Meanwhile, Chinese visitors increased 24.65% to Bali in 2013, totaling 387,533. Expect that number to grow in 2014 because of new direct flight services recently introduced between Bali and the PRC.

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Japan arrivals, declining to Bali over most of the past decade, are now staging a turnaround. 208,115 Japanese visited Bali in 2013, up 8.49% over the previous year.

ASEAN neighbors Malaysia and Singapore both recorded double-digit growth in arrivals to Bali in 2013.

Taiwan rebuilt lost steam from a massive dip in visitor totals in 2012, growing 32.03% in 2013 with 126,914 visitors to Bali.

France, Germany, the U.S.A and the Netherlands are also showed strong double-digit growth in Bali arrivals in 2013.

Less compelling, however, were Russian arrivals that increased by only 1.89% in 2013.

India emerged as a player in Bali tourism in 2013 with 64,578 visitors, increasing a whopping 38.48% over the previous year. India now ranks as the 14the largest source of visitors to Bali.

Markets to Watch

New emerging international markets to watch in 2014 are India (+38.48%), Hong Kong (+36.41%), the Philippines (+54.39%) and Italy (+41.23).