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Taking a Closer Look at the Domestic Market

Promotion Board Undertakes Research on Local Travel Market.

(3/24/2003) The Indonesian Culture and Tourism Promotion Board (BPBudpar) has committed Rp. 250 million (approximately US$ 28,000) to interview and survey domestic tourists visiting 20 different tourist attractions across the nation.

The survey is being conducted by the Government in order to remedy the paucity of information on the holiday habits of domestic tourists. It has been designed to provide insights on the total number of domestic travelers, their spending habits, and to assess the specific needs of this market.

For purposes of the survey, a domestic tourist is defined as anyone visiting a tourist attraction, utilizing accommodation, and traveling more than 100 kilometers from home without leaving Indonesian territory.

In the past the domestic market's economic significance has been discounted, assuming the sector to be financially limited. Developments following on from the economic and political dislocations of the past few years have demonstrated that the Indonesian domestic market is sizeable with the capability of becoming the major source market for certain domestic tourism destination.