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US$ 6 Million Fund for Post SARS Recovery

Government Establishes Special Working Groups to Rebuild Tourism's Momentum.

(7/21/2003) Rp. 50 billion (approximately US$ 6 million) has been allocated by the Government to serve as a rescue package to address the downturn in tourism flows resulting from the SARS epidemic. These funds are separate from an additional Rp. 100 billion (approximately US$ 12 million) fund created for tourism recovery following the October 2002 terrorist bomb attack on Bali.

Working Groups Established

In order to accelerate tourism's road to recovery the Ministry of Culture and Tourism has established "working groups" comprised of leaders from the private sector to help the Government formulate strategies and policies. Among the "working groups" that have been set up are committees dealing specifically with the Japanese, Australian, ASEAN and Middle Eastern markets.

Participants in the working groups are drawn from members of the Country's various professional tourism associations.

Southeast Asian Working Group

Meity Robot, the Chairman of the Association of Indonesian Travel Agents (ASITA) and a member of the working group for Southeast Asia explained to the Indonesian-language Bisnis Indonesia that the marketing message will be varied when marketing to each country in the region: Malaysian will be encouraged to visit Indonesia on the basis of shared cultural traditions; potential Thai tourists will be persuaded that Indonesia is a safe and interesting destination; and Singaporean tourist will be beckoned to enjoy Indonesia's friendly hospitality.