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Indonesia - Ultimate in Diversity

Indonesia Launches its New Branding Theme.

(3/15/2004) The Indonesian Ministry of Culture and Tourism has officially launched its new branding message to be used in promoting the country's tourism products.

The new byline of Indonesia Ultimate in Diversity replaces the old theme of My Indonesia Just a Smile Away.

A Ministry spokesperson said the new theme is intended to portray the rich diversification of cultures and natural attractions to be found in Indonesia.

Heralding itself as the most varied destination anywhere - Indonesia's new branding theme is intended to go head-to-head in the competition of visitors with Surprising Singapore; Malaysia Truly Asia; and Amazing Thailand.