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Bali Dynasty to Rebrand

Popular South Kuta Resort to Come Under the Prime Plaza Umbrella.

(3/22/2004) Prime Plaza Hotels and Resorts - an Indonesian hotel company comprised of properties in Yogyakarta, Surabaya, Purwakarta, and Bali formerly operated by Raddison Hotels and Resorts Indonesia will soon amalgamate South-Kuta's 312-star Bali Dynasty Resort below its marketing and management umbrella.

Apparently to evolve into a sub-brand of holiday resort properties in the Prime Plaza Portfolio, the Bali Dynasty Resort already enjoys a strong brand presence in Bali, particularly in the domestic and Australian markets.

The move is a logical step for all the hotels concerned given the properties ownership overlap. Mr. Keith Bell, General Manager of the Sanur Paradise Prime Plaza and Suite also serves as the Prime Plaza Marketing Association.