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Internet Marketing Strategies for Hotels

Bali Hotel Association Sponsored Half-Day Seminar on Effective E-Commerce Strategies for Hotels.

(4/19/2004) Bali Hotel Association (BHA) sponsored a half-day seminar on Thursday, April 15, 2004 at the Bali Dynasty Resort in South Kuta on effective E-Commerce strategies for Bali's hotel operators.

Featured speakers at the conference attended by approximately 30 senior sales and management representatives from local hotels were:

Ms. Melina Caruso, Director of Business Development at the MMC Marketing Group.

Mr. John M. Daniels cha, President Director of Bali Discovery Tours and balidiscovery.com.

Mr. Stephen J. Michie, Managing Director of the Singapore-headquartered Anti Spam Council and a well-known expert in e-commerce and hotel marketing.

The seminar covered a number of topics including how hotels should select third party Internet partners; rate strategies that work on the Internet; establishing and maintaining distribution communities on the Internet; and the legal steps available to combat cyber squatting and other unethical e-commerce practice inimical to a hotel's brand equity.

The seminar was particularly timely in light of current steps by the BHA to formulate a policy of good practice for websites featuring member hotels of the Association.

Bali Hotels Association, formerly Casa Grande Bali, is a professional association of star-rated hotels and resorts in Bali. Members include general managers from 55 hotels and resorts, representing more than 12,425 hotel rooms and 18,300 employees in the Bali hotel sector.