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Courting the Domestic Traveler

Bali Tourism Authority Launches Tourism Road Show in Jakarta June 10-15.

(6/14/2004) In an effort to lure more domestic travelers to Bali, the Chief of the Bali Tourism Authority, Gede Nurjaya, has led a large delegation of tourism professionals and representatives from regencies across the Island to Jakarta to participate in a Bali Road Show aimed at stimulating the domestic's market interest.

Visiting various hotels and shopping malls in the Indonesian capital, the delegation presented handicraft demonstrations and cultural performances. The Road Show is also being used to promote the month-long Bali Arts Festival scheduled to be opened by President Megawati Soekarnoputri on June 19.

The Ministry of Culture and Tourism has recently refocused part of its promotional effort on the domestic traveler recognizing the long-term sustainability of encouraging domestic travel in the fourth most populous nation in the world.