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Fighting Terrorism with Tourism

Minister Ardika Calls on Tourism Industry to Make a Stronger Commitment to Security.

(10/11/2004) Visiting Bali to officially open the Suly Resort Salon and Spa in Ubud on Wednesday, October 6, 2004, Indonesia's Minister for Culture and Tourism, I Gde Ardika, called on the people of Indonesia to fight terrorism through tourism.

Urging tourism practitioners to take every possible action to enhance community security, the Minister pointed to Bali as an example of how to promote human rights and social justice for all people. By creating opportunities for economic advancement, the underlying social injustice that causes terrorism is ameliorated.

When acts of terror do occur, according to the Minister, experience has taught Indonesia the value of crisis management and effective communication techniques, using such tools as Media Centers to maintain positive contacts with the press. The Minister pointed out that through such effective communications the world has come to correctly see terror as an international threat. He also urged the tourism industry to continue its program of intensive one-to-one contact with travel partners abroad during overseas trips to source market nations.