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American Express Launches 'Ultimately Bali'

Added Incentives for American Express Cardholders Visiting Bali in 2005.

(12/24/2004) American Express has launched its "Ultimately Bali 2005" campaign offering a range of benefits to their cardholders visiting the world's most popular island destination. Involving 80 quality establishments, 25 hotels and 60 merchants from across the island - the program is aimed at increasing visitor flows to Bali from among the millions of cardholders worldwide by providing tangible benefits whenever an American Express card is used with a participating supplier.

"Ultimately Bali 2005" is the second program of its type, following on the heels of a successful similar program in 2004.

Sylvia-Marie Challita, Country Manager of American Express, in commenting on the new program said, "American Express" commitment to Indonesia goes back a long way. As a leading worldwide travel company, we believe it is our responsibility to support promote tourism to into Bali, especially when such support is needed most. We regard Bali as one of the foremost tourist destinations in the world. Over the years, American Express Cardmembers have come here to the island in large numbers."

Running until March 31, 2005, "Ultimately Bali" will be driven by multiple communication channels including an attractive travel wallet given to arriving domestic and international travelers at Bali's Ngurah Rai Airport offering special privileges and added value at the Island's leading establishments. Benefits include discounts on purchases at local restaurants and shops; savings on golf packages and air tours of the island; special offers from local spas; admission discounts at local attractions; and specially priced tours from Bali Discovery Tours.

Another good reason to never leave home without your American Express Card.