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Aiming High in 2005

Indonesia Targets 6 Million Foreign Tourists in 2005.

(2/7/2005) Buoyed with optimism by the 5.32 million foreign tourist who visited Indonesia in 2004, the Government has raised its ante and set an ambitious 6 million visitor goal for 2005.

The 6 million target, announced by Indonesia's Minister of Culture and Tourism, Jero Wacik, as he opened the Bali Hotel and Restaurant Association (PHRI) Annual Meeting on Monday, January 31, 2005, represents an sizeable 11.3% improvement over 2004's record number of visitors.

The Minister said that President Susilo Bambang Yudhoyono would soon convene a cross-sector meeting of various government departments and agencies to identify issues holding back the growth of national tourism. The tourism summit, originally scheduled to be held at Tampak Siring in Bali's highlands on January 14-15, 2005, was necessarily delayed due to the Government's preoccupation with Aceh relief efforts.

As a preface to the promised tourism summit, Minister Wacik told Bali's leaders from the hotel and restaurant sector that there were three main onstacles on the way to realizing the 6 million visitors target: namely, more promotion; easing access and immigration procedures; and adding more air seats to Indonesia.

Although proud of having achieved a new record in tourism arrivals in 2004, the Minister pointed out that the Nation still lags behind the performance of other tourism destinations in the region. In 2004, Malaysia managed to secure 14 million visitors and Thailand 10 million.

According to Minister Wacik, one of the main reasons for Indonesia's lessened success at attracting tourist is the minimal amount spent in tourism promotion. Malaysia and Thailand each spent a combined US$100 million promoting their destinations in 2004. Indonesia, by comparison, spent a paltry US$3 million of spreading its tourism message to the world.

The Minister has asked the government to double the current promotion budget to US$ 6 million.

Bali's Share of the New Target: 1.7 Million Visitors

Bali, as Indonesia's prime tourism gateway, has been given an even tougher target to fulfill in 2005. Bali is expected to produce 1.7 million foreign tourists in 2005, an increase of 16.4% above the record 1.46 million produced last year.

Indonesia's Tourism Profile
2003
2004
Total Foreign Visitors
4.47 m
5.32 m
Average Spend per Touris Vist (US$)
903.74
901.66
Average Length of Stay (days)
9.69
9.47
Average Spend Per Day (US$)
93.27
95.17
Foreign Exchange Earnings (Billions US$)
4
4.8

 

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