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New Head for Bali Hotel & Restaurant Association

'Cok Ace' Educator and Ubud Hotel Owner Named to Head Bali's PHRI 2005-2009.

(2/6/2005) Tjokorda Raka Ardana Sukawati more commonly know as "Cok Ace," has been elected to head the Bali Chapter of the Indonesian Hotel and Restaurant Association (PHRI-Bali) for the period 2005-2009.

His election at the annual general meeting of PHRI-Bali held at the Hotel Melia Benoa on January 31, 2001, was the result of run-off vote against the owner of Sanur's Segera Village Hotel, Ida Bugus Ngurah Wijaya.

Cok Ace is the owner of the Hotel Pita Maha in Ubud and also serves as an instructor in the technical department of of Bali's Udayana University.

Gede Wiratha's Farewell

The outgoing Chairman of PHRI-Bali, Gede Wiratha, who served from 2000-2004, gave his "summing-up" speech to the membership prior to vote to elect its new Chairman. In remarks that lasted only 10 minutes, Wiratha reviewed the high and the low points of leading the association during what he viewed as 4 of the most difficult years in Indonesia's tourism history.

Ace Cok's Agenda?

Based on comments made recently by the new PHRI-Bali Chairman in the local press, "Cok Ace" can be expected to work on improving relationships between local hotels and their host communities. Citing problems and protests that have recently plagued several Ubud area hotels from surrounding communities demanding special fees and more jobs for local residents, he has called for more constructive communication between all parties to prevent such conflicts from escalating into larger problems that threaten Bali's tourism industry.

The new Hotel and Restaurant Association Chief is also expected to focus attention of the development and support on hotels and restaurants outside the main tourism areas in the Island's south.